學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Popular Bookstore: Evolving into an Omni-Channel Retailer
內容大綱
In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to digitisation. Books became available on electronic readers and the advent of e-commerce gave online retailers a cost advantage over brick-and-mortar stores when it came to rental expenditure and sourcing from the cheapest distributors located anywhere in the world. While many local bookstores went out of business, Popular had managed to succeed by understanding the needs of its target audience. For instance, students and their parents would buy tuition materials to supplement the official curriculum in an effort to excel in Singapore's competitive education system. Popular also sold other ancillary products such as stationery and electronic gadgets. As brick-and-mortar stores continue to lose market share to online retailers, Chou wanted to implement an integrated omni-channel approach to provide a better experience for consumers.