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SimpliFlying: Making a Great Idea Take Flight (B)
內容大綱
Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing strategy consulting and training firm. Estonian Airline's social media loyalty programme was not only SimpliFlying's second major airline project, but also the first airline loyalty programme in the world to be driven purely by social media. Despite the challenging timeline - only eight weeks from conceptualisation to launch - SimpliFlying had managed to deliver beyond expectations. However, Nigam had to consider if the approach he had used was the best way to implement bigger projects going forward.