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"Way Smarter": Valuair In The Budget Airline Industry
內容大綱
In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore's first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to expand in order to remain competitive. However, for this to happen, the company requires additional access to capital. The CEO, Sim Kay Wee, begins pitching the company as a smart, low-risk investment. Is Sim right, given Valuair's competitive position and the nascent market environment in which it operates?