學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Innovating Singapore's Chicken Rice
內容大綱
This case is set in November 2020. Lao Hung Jia (LHJ) was a progressive chicken rice hawker stall that had embraced digital transformation and open innovation from e-retailing, e-payment, e-distribution to e-marketing. Even though these digital transformation initiatives had helped LHJ improve its customer service, productivity had remained an issue, especially when 50 percent of a hawker's work was spent on food preparation. CK Ng, the son of the founder of LHJ, reached out to the Food Innovation and Resource Centre (FIRC) at Singapore Polytechnic to conduct R&D to develop pre-mixed and pre-packaged sauces so that cooking chicken rice could be simplified. When the R&D at the FIRC was completed, Ng went to Sin Hwa Dee, a local sauce and paste manufacturer, to further develop and batch manufacture these three sauces, namely, the chicken stock, soya sauce and chilli sauce. Sin Hwa Dee was able to replicate the chicken stock and soya sauce, but it could not do so with the chilli sauce as the food retort production method used had altered the taste, colour and texture of the chilli sauce. Ng did not want LHJ to remain as a single chicken rice hawker stall. He had envisioned a LHJ franchise and dreamed about serving LHJ's chicken rice in vending machines or unmanned stalls so that more people in Singapore and abroad could savour the dish. But all these plans were dependent on getting the pre-mixed and pre-packaged chilli sauce right - without it, many Singaporeans would agree that the chicken rice was 'incomplete'. What should Ng do to make his dreams for LHJ a reality?