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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Bus Uncle Chatbot - Creating a Successful Digital Business (A)
內容大綱
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and Agile methodology. It can be used to develop digital products and solutions in the private and public sectors. There are four distinct stages that correspond to cases A, B, C and D respectively. And there are supporting videos for this case. Case A: How Abhilash created the Bus Uncle chatbot and then rapidly re-architected it to scale after the chatbot went viral. Case B: How Abhilash started monetising the Bus Uncle chatbot through conversational advertising. Case C: How Abhilash built a chatbot agency to develop and implement chatbots for other organisations. Case D: How Abhilash created a chatbots-as-a-service platform called BotDistrikt to scale the chatbot business further.