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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
The Neat Account: Fintech Innovation in Hong Kong (Part II)
內容大綱
As a young fintech company in Hong Kong offering individuals, startups, and SMEs an alternative to a bank account, Neat has struggled to address a number of challenging issues since its inception in 2015. Set in 2019, as the company was entering the next stage of growth, co-founder and CEO, David Rosa had to decide what the next steps are for the company. In order to do so, he had to redesign the brand, recalibrate the risk-reward ratio, target a more lucrative audience, and navigate a complex regulatory environment as well as secure a new round of funding.