學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
V.Rose (B): Online Growth?
內容大綱
In contrast to the decision on business expansion in Case A, Case B focuses on the company's decision to narrow its business scope. Changing government policies, including stricter labor laws, increased the company's operation costs. The closing of department stores forced the company to rethink its strategy and to focus more on online business. The company has made a series of changes in product offerings, sales channels, strategies, pricing schemes, and IT management. In Case B, students are required to identify the company's competitive resources and discuss whether the company is moving in the right direction by focusing on online business and scaling down its product range.