學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
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Samsung as a Silicon Valley Company
內容大綱
While Samsung remains one of the largest and most profitable companies in the world, it is facing a need to re-invent itself. Chinese competitors like Huawei have benchmarked Samsung's business model, taking market share away from Samsung's core smartphone business and compressing its margins. To stay ahead of these competitors, Samsung has been transforming itself into a Silicon Valley entity that aims to create new markets for new product categories. In order to take advantage of Silicon Valley and its rich innovation ecosystem, however, Samsung must overcome strategic and organizational challenges. This case examines Samsung's traditional strengths as a technology manufacturing powerhouse and its emerging strengths as an innovator, and challenges students to leverage both strengths in re-imagining Samsung.