學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
KTZ Express: Operating the Largest Dry Port in the World
內容大綱
The case, set in January 2019, deals with how KTZ Express (KTZE), wholly owned subsidiary of National Company Kazakhstan Temir Zholy Joint-Stock Company (NC KTZ JSC or "KTZ") which is the national railway company of Kazakhstan, handles its dry port operation. KTZE provides logistics services and multimodal transport using its network of warehouses, terminals and airport infrastructure and operates the largest dry port in Khorgos, Kazakhstan. The dry port was designed to serve as a logistics hub between China and Europe that allowed sorting cargo coming from different origins to its destinations by trains. Following the introduction of the Belt and Road Initiative (BRI) since 2013, there has been significant increase in KTZE's business in Khorgos. Despite a general increase in business since the announcement of BRI in 2013, the dry port is only operating at 25% of its designed capacity of 540,000 TEUs (twenty-foot equivalent units of standard size containers) in 2018, and the momentum of traffic growth has been slowing down from the previous years. Students take on the role of Ms. Gaukhar Akasheva, Managing managing Director director of KTZE, to explore how the dry port could possibly impact supply chain management in the region, the possibility to change the pattern of logistic flows between China and Europe for some industries, and too firmly establish Khorgos as the major logistics hub in the region. Students are required to devise an action plan on how to attract new traffic and business, and to develop an operating model for optimizing the utilization of the facility in the next four to five years.