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Bext360 and the ESG Paradox: Leveraging AI, blockchain, and IoT for Supply-Chain-Level ESG Measurement
內容大綱
Daniel Jones and Niki Lewis of Bext360 are struggling to persuade a potential corporate client to use their software as a service (SaaS) solution that focuses on Environmental, Social, and Governance (ESG) metrics. In a meeting with a big-box retailer, initial enthusiasm for the platform's capabilities, including measuring Scope 3 emissions, turned to caution when a senior corporate attorney raised concerns about legal liability. The deep transparency offered by the platform could expose the company to risks related to their suppliers' actions, leading the executives to postpone their decision. Jones and Lewis now face a paradox. Their technology offers in-depth ESG oversight, which companies should theoretically want. However, this transparency also introduces risks and responsibilities that potential clients may be hesitant to assume. The challenge lies in persuading clients to see the transformative potential of their ESG practices despite these risks.