學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Ningbo Motor: Developing Resilient and Sustainable Cross-Border Trade
內容大綱
This case describes Ningbo Motor, a rapidly developing company specializing in the auto parts industry. It had evolved from being an original equipment manufacturer to becoming a branded manufacturer. The company had also shifted its business model from traditional foreign trade to a cross-border business-to-consumer (B2C) e-commerce approach. Unfortunately, the challenging circumstances stemming from the COVID-19 pandemic and the Russian-Ukrainian conflict had significantly impacted Ningbo Motor's supply chain. Since 2018, the company had heavily relied on third-party platforms such as Amazon, primarily targeting the U.S. market. This dependency posed the risk of market over-reliance. Consequently, Ningbo Motor experienced a decline in its online and offline sales figures in the U.S. market from April 2022. To mitigate risks, Ningbo Motor needed to make strategic changes to enhance supply chain resilience and ensure supply chain stability. Accordingly, the questions posed are as follows: Should the company consider entering emerging markets such as Vietnam to gradually reduce its dependence on the U.S. market? Or should it create an independent site to sell products through new channels?