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Ke Holdings Inc. Redefining Residential Services through Digitization
內容大綱
The digital transformation of China's residential services industry had been driven by changes in supply and demand, policy support, technology upgrades, and other factors. Ke Holdings Inc., a residential service platform, had explored a path of digital transformation through "vertical growth and horizontal connection". In terms of vertical growth, Beike had successfully remodeled the service process by breaking down the elements of "house-consumer-service provider" and creating value. In terms of horizontal connection, Beike had also shared its accumulated data with agents, store owners, brands, and the government to digitize the processes of home improvement, financing, relocation, and other residential services. In the future, a new round of digital transformation will accelerate the overall digitization of homes, people, and processes. Integrating cloud computing with software, algorithms, and hardware will become the underlying architecture for accelerating digital transformation of the industry. The deep exploration of AI + big data will bring more accurate and intelligent service demand matching. 5G and IoT technologies will consistently develop to form an entirely new service process. How would Beike use digitalization to better empower residential services? How would Beike use "new technology" to create or reshape interactive scenarios and industries?