個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
OceanCove
內容大綱
Rakesh Gupta sits in his new office at Nariman Point, Mumbai contemplating the future of OceanCove, which in the last two years has grown from a single seafood restaurant to a chain of five restaurants. Aware that aggressive expansion is planned in 2002 and worried about the recent proliferation of moderately expensive restaurants serving international cuisine in India, Gunta must consider a proposal to increase the size of the existing restaurants from 120 seats to 160 seats. His immediate concern is whether accepting this proposal will necessitate changing OceanCove's operating processes.