學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Wal-mart Sustainability Through Lightbulbs: Flickering Out?
內容大綱
CFLs were a signature piece in Walmart's sustainability effort, and although by October 2007, Walmart's goal of selling 100 million compact fluorescent light bulbs (CFLs) had been achieved, the achievement actually highlighted how little CFLs had penetrated. With over 100 million households in the United States, this impressive-sounding result actually meant less than one CFL per residence on average. Walmart had much more work ahead in positioning and pricing CFLs to make them a viable presence in the lighting category. A public failure here could cause Walmart to lose momentum in the greening of its brand. Was the issue a matter of product, price, promotion, or positioning?