個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Changing Contexts for Reputation Management
內容大綱
This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.