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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Branding the Master Brander (B): Implementing Procter & Gamble's Employer Brand
內容大綱
This case provides students with a rare opportunity to understand the relationship between brand positioning design and delivery. While strategic challenges are often attractive to students, this case helps reinforce the importance and difficulty associated with implementing strategy effectively. In the A case (UVA-M-1004), students had to integrate consumer, competitor, company, and brand image data to arrive at a desired brand positioning. In this case, students must take their desired positioning strategy and activate it by redesigning the campus presentation provided to prospective employees. To do this, they will have to identify the strongest, most compelling way to use P&G's distinguishing attribute information to communicate the brand strategy through a PowerPoint presentation.