Ethical Product Design Framework

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Technologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders-for example, erosion of users' attention or users becoming politically radicalized-may result in considerable harm for not only the product's users but also for the organization. This technical note helps managers think about the unintended consequences of shipping a given feature. It will also help identify win-win solutions that can enable one to hit target metrics while mitigating negative stakeholder consequences.
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