學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
How Adobe Innovated Its Business Model and Blazed the Trail for the Digital Experience Platform
內容大綱
In 2012, Adobe Systems Incorporated (Adobe) announced that moving forward, its product releases would be available only through the cloud and a subscription model. In 2024, many software companies are pivoting to subscription models for several reasons, including faster time to customer value, seamless onboarding, and flexible pricing. But in 2012, the industry was quite skeptical of this model. This case describes the important decisions that Adobe made between 2012 and 2024. Adobe is now looking at the next step of incorporating artificial intelligence (AI) into its product offerings.