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- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
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MinuteGrocer: Estimating Economic Value to the Customer
內容大綱
This case about Economic Value to the Customer (EVC) enables students to deeply analyze the positive and negative differentiation value of a product or service, and how distinct demographic segments can have disparate EVC. Additionally, it makes students aware that consumers can feel differently about various types of (equivalent) payment, e.g., $1 spent on service fees, tips, or on monthly fees for a food delivery service. Finally, the case encourages students to think about how to communicate the various aspects of value that a product/service provides.