學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Flipkart's App-only Strategy: A Game Changer?
內容大綱
By the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take advantage of the increasing use of smartphones by the Indian population for Internet searches and purchases. Although it experienced some initial losses, the parent company announced in July that it would also be moving to an app-only platform in September, becoming the first e-commerce company in the world to adopt this strategy on such a scale. Will this innovative move lead to further success and become a game changer for the industry or is it a step taken too soon into a future trend?