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Shree Balaji Alumnicast: Going Green
內容大綱
Shree Balaji Alumnicast Pvt. Ltd. (SBA) was a successful Indian metal recycling company and a pioneer in creating sustainable customer value through its closed-loop supply chain. In 2009, its biggest customer demanded a 15 per cent price reduction on alloys and threatened to withdraw its entire business if SBA failed to meet its demand within a given time frame. This customer contributed a significant share of SBA's revenue and was thus indispensable. SBA could not simultaneously offer a price discount and retain its margins, which were already declining, through its current business and manufacturing practices. The company needed to rethink its strategy in order to maintain its growth trajectory, and find a better way of managing costs.