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Greendust: Revolutionizing the Returns Process
內容大綱
GreenDust, a company established in 2009, sold branded, unused, seconds, surplus, and refurbished products at low prices. This traditionally had been an unorganized sector. With increased pressures on the bottom line, rapid changes in technology (and fast obsolescence), strategies of channel cleaning by the competition, and imminent e-waste regulations enforced by the Indian government, GreenDust tried to mitigate these factors by revolutionizing the returns management of consumer goods by streamlining it. While it succeeded in reducing the high costs associated with product returns, the company had to determine whether its business model was sustainable in 2014. Could GreenDust succeed in other emerging markets? How could the firm leverage its strength as an environmentally sustainable business?