個案資料

In the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)-a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs-received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely a decrease in wine consumption. He was concerned about how the political unrest in the country could negatively impact wine sales and started thinking about different ways to tackle the threat of an ongoing economic downturn. He also wondered how to mitigate a potential decrease in revenue. Should IXSIR pursue revenue-generating activities such as oenotourism or diversify into different products?

• Economic cycles and trends
• Growth strategy