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Red Star Macalline: Strategic Evolution
內容大綱
In 2016, the founder and chief executive officer of Red Star Macalline, China's largest furniture shopping mall operator, was finalizing the company's new growth plan-the "1001 Strategy." The plan was to be implemented in two phases: first, building 1,000 brick-and-mortar shopping malls, focused on home improvement products, and then integrating the malls into a seamless ecosystem through a single overarching Internet platform. The company faced challenges in being the first in the Chinese home improvement industry to forge such a path. Could the chief executive officer sustain the company's first-mover advantage? Would his overall strategy work? Did he need a reality check for the execution plan?