個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Intrigue Media: Growing the Video Advertising Network
內容大綱
Guelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer environments in Southwestern Ontario. The network reaches 1.5 million potential customers per month, and targets local small businesses wanting to expand their customer base. The business development manager at Intrigue has been tasked with developing a business plan to grow this video advertising network. She is reviewing several options, one of which includes the opportunity to seek outside investment.