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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Bilibili: Breaking Promises and Retaining Reputation
內容大綱
Since 2009, Bilibili Inc.'s Bilibili.com (the B-site) had been an online video site providing services to fans of anime, comics, and games culture. After several years of effort, it had become a popular Chinese site for danmaku content and commenting technology. The B-site had a good reputation because of its excellent user experience: users did not need to watch endless pre-roll ads before enjoying video content because, in 2014, the B-site had promised that it would never use pre-roll ads as part of its profit model. However, in spring 2016, an important content provider, TV Tokyo Corporation, renewed its copyright contract and added terms requiring the B-site to add pre-video ads on anime series from TV Tokyo, which contradicted the B-site's promise to its users. How should the B-site address this public relations crisis and retain the trust of its users?