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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
BlewMinds: Leveraging Influencer Communication Strategies
內容大綱
In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly through social media stories, one-on-one training, group coaching sessions, webinars, and speaking engagements, driven mainly by the co-founder's extensive LinkedIn follower base. However, to realize the company's vision, several questions remained: How could the co-founders create a community of storytellers within the organization who could effectively establish trust through communication and contribute collectively to the company's growth? How could they engage a wider audience by effectively leveraging the co-founder's strategic influencer communication on social media? Should the company continue its bootstrapped business model or should investors be sought?