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Rudra Industries: Bidding for Generator Leases
內容大綱
In April 2020, Rudra Industries and Services Private Ltd., a diesel generator product and service provider in Uttar Pradesh, the largest state in northern India, was facing a dilemma. Diesel generators (DGs) were heavily used by telecommunication companies to provide uninterrupted power supply to their towers, despite frequent power outages. However, consolidation in India's telecommunication industry had led to stagnation in the company's core business. To maintain a continuous flow of income, the company was considering a business expansion to leasing diesel generators to clients. The company was asked to prepare a bid proposal for leasing 100 DG sets to a local bank with numerous branches across the state. What factors would influence the pricing estimates in the bid? How should the company finance the purchase of generators that will be leased out to the client? How could the pricing estimate be calculated to ensure the project would be profitable? Should the company even consider entering the leasing sector, considering recent reductions in power outages and increasing diesel prices?