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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
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- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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ViacomCBS: RuPaul's Drag Race-from Subculture to Mainstream
內容大綱
VH1, MTV, and LOGO were all popular television channels owned by the ViacomCBS television network. One of the most successful shows on LOGO was RuPaul's Drag Race, a reality television show featuring drag queens. ViacomCBS was considering moving RuPaul's Drag Race off LOGO to a different platform within the ViacomCBS portfolio in 2017. Before deciding where RuPaul's Drag Race would air, ViacomCBS needed to determine whether the show could be successful on another platform given its current fan base, how the potential move would affect the show's ratings, and whether the positioning or targeting strategy for the series would need to change if it were moved.