個案資料

On October 28, 2021, Mark Zuckerberg, founder, chief executive officer, and chair of Facebook Inc. (Facebook), announced Facebook's name change to Meta Platforms Inc., reflecting his vision for the company's transition to metaverse technology. At the same time, Facebook was plagued by multiple scandals related to a data privacy breach, the spread of misinformation on the social media platform, employee whistle-blowing, and surveillance-style marketing and advertising. Trust in Zuckerberg's leadership was diminishing. Zuckerberg controlled 58 per cent of Facebook's voting shares, and stakeholders, critics, and regulators were calling for distributed leadership. How could Zuckerberg restore trust in his company and his leadership? What did he need to change to become a more effective leader?

• Information management
• Power and influence
• Business ethics
• Corporate governance
• Entrepreneurs and founders
• Leadership
• Social media