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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Girlstakeover.Org: Non-Profit's Critical Proof-of-Concept and Adoption Strategies
內容大綱
In September 2022, inspired by personal experiences, marketing executive Nicole Bezinski decided to set up GirlsTakeOver.org (GTO) after recognizing that teenage girls and young women in high schools and colleges in the United States were lacking coping mechanisms to help them manage increased stress and performance pressures. While schools received numerous new education program ideas annually, they were highly selective about which programs met the stringent criteria and were accepted. Consequently, Bezinski found herself with the challenge of proving that non-profit GTO offered students the self-management and coping benefits they needed. A high-impact proof-of-concept model was critical for GTO to receive serious consideration and acceptance by schools. Acceptance would lead to support, advocacy, and critical financial sponsorship from numerous stakeholders to enable GTO to launch and run operations in the first year. Bezinski had to finalize her proposal including the proof of concept before schools began accepting new education program applications.