CenturyPly Laminates: Redesigning the Supply Chain

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CenturyPly India Limited (CPIL), a large wood panel products company with a supply network spread across India, had four main product lines, including laminates. In April 2020, the company's laminates range was a growth focus for management on account of its profitability and expected growth. Despite the availability of capacity, good demand, a range of designs, and inventory at the distribution centres, CPIL's order fill rates were less than satisfactory. The management team decided to look at its supply chain and identify solutions that could help. Based on the available data on sales, inventory, and lost sales, the management team needed to identify crucial insights that would help them take the best decisions. One important question was, How could the company adjust its current make-to-order supply chain to ensure it could meet order demands in a timely fashion and avoid losing potential sales?
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