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Bigship: Strategic Issue Management during COVID-19 Crisis
內容大綱
Bigship Technologies Pvt. Ltd. (Bigship), an Indian courier aggregator start-up, made its mark in the industry as late entrant during the COVID-19 pandemic. In October 2023, the chief executive officer and co-founder was struggled with emerging issues during internal and external crises: The company's employee attrition rate had reached 100 per cent, customer loyalty was in question, and rising levels of fraud were putting pressure on profitability. To add to these problems, another co-founder had sacked all of the company's marketing staff due to disciplinary issues. With a plethora of problems, the CEO and her team now had to determine whether to focus first on tackling internal issues or aggressively follow growth volumes. In which direction should they steer the company's strategy?