個案資料

In March 2023, Gopuff, a player in the quick commerce (Q-commerce) industry, was experiencing intense competition and was also unprofitable. Gopuff's vertical integration model was different than other e-commerce or marketplace companies like Amazon or Instacart, as it purchased products directly from consumer product companies and wholesalers and stored them in micro-fulfillment centres for quick delivery on demand. The company intended to achieve profitability by reducing spending, scrapping off its lower-performing warehouses, and emphasizing higher-margin revenue streams like advertising. Did Gopuff have a feasible business model? Could it earn a competitive advantage over its competitors? What strategies could its co-founders consider to make Gopuff financially feasible?

• Competitive advantage