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Wendy's: A "Frosty" Reception for Dynamic Pricing
內容大綱
In February 2024, Wendy's CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However, the company's announcement generated a significant negative public reaction, to such an extent that Wendy's felt compelled to offer US$1 burgers as part of a special "March Madness" promotion. As the company looked toward 2025, how should Wendy's CEO Kirk Tanner plan to implement dynamic pricing in its stores?