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如日方興，玖合天地：如興併玖地的升級轉型之路
本個案旨在探討企業間跨境併購的各階段策略思維與作法，由併購動機開始，逐步就併購對象選擇、併購中的財務規劃實務、併購後各項價值活動的整合等主題進行討論。傳統產業在面對轉型升級時，一方面需要配合嚴峻的上下游條件進行策略調整；另一方面，也需要整合各方資源，強化組織彈性應變能力，方有可能由「夕陽」產業逐漸轉型成功。本個案以台灣的傳統紡織業為例，說明一家小型紡織廠為了升級轉型，透過「以小併大」而採取的各項管理作為，分別探討領導人在策略規劃與執行、資源連結與槓桿，以及組織設計與重整等各項議題上的策略作法。