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本個案描述大動物獸醫師龔建嘉、林曉灣及郭哲佑三位不到三十歲的年輕人，如何透過兩次成功的群眾募資計畫，創立「慕渴股份有限公司 – 鮮乳坊」，逐步建立以公平交易、無成份添加調整、單一牧場乳源及產業盈餘回饋為四大核心的鮮奶品牌，持續提供全台灣消費者「愛，是唯一的添加」的高品質鮮乳，並開始策畫未來公司之成長策略。