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Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 1 introduces the idea of platforms and outlines how they have changed daily life. Dozens of regular tasks depend on platforms today-listening to music, driving to a new location, and ordering food, to name a few. While the vast majority of people use these platforms on an everyday basis, they probably do not fully understand them; likewise, managers do not tend to go beyond the surface of platforms. Platforms are not solely another business model. They can enable technological and nontechnological innovation. Platforms are also not just for startups; established companies can become platform thinkers and further their innovation. Multiple real-world examples are offered throughout the chapter.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 2 provides a brief summary of how the concept of platforms came about in the innovation conversation. Two types of platforms are the roots of the platform field: product platforms and innovation platforms. Multiple cases are offered as examples of these platform types-for instance, the Sony Walkman as a product platform and Microsoft Windows as an innovation platform. The chapter then builds on the idea of multisided platforms by discussing transactional, orthogonal, and hybrid platforms. Transactional platforms include groups of customers that are directly linked and value that is agreed upon by the involved groups, such as credit cards. Orthogonal platforms deal with sales of two different services to two different groups who do not directly interact, and hybrid platforms are those that integrate multiple types of platforms.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 3 focuses on transactional platforms and the peculiarities they have in their design phase. Value drivers are discussed and how they impact the relevance of platform providers' work. Early obstacles, such as the launching phase and pricing dynamics, need to be overcome for the platform to be successful; the chicken-and-egg problem is discussed in depth along with tips on how to address it. Strategies to help platforms grow and prosper are offered, including strategies to allow two-sided, transactional platforms to evolve through introducing new transaction lines. For example, businesses could let the two sides interact in new ways or introduce new supply sides.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 4 looks at orthogonal platforms in more detail. The role data plays in orthogonal platforms is explored. Several cases are used to highlight various strategies-such as client-as-a-source and client-as-a-target strategies-that exploit the value of data generated during a digital service, including examples involving Apple, Nike, and Netflix. Nevertheless, these strategies have implications for both privacy concerns and business model transparency. These issues are complex and do not have easy answers, but brief discussions on each are given at the end of the chapter.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 5 explores platform thinking as a mindset in and of itself. The platform thinker is an innovator who uses the power of platforms; the concept of idle asset hunting is the primary capability of platform thinkers-they identify idle assets, design value propositions, and then get the players they need on board. Ultimately, companies that are platform thinkers will be able to shape the industry more effectively than those that are not. Cases involving Booking.com, Chiara Ferragni, WhatsApp, and Amazon are described in depth through the lens of platform thinking to demonstrate how these four companies evolved over time. Other cases are also offered throughout the chapter.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 6 offers a framework for putting platform thinking into action. This framework supports platform thinkers by fostering innovation through a platform lens and is based on four steps: step back and read, where you are; dive in and read, what you have; dive in and write, where you may go; and step back and write, the roadmap to get there. Each of these steps is described in detail. Existing tools (such as the Business Model Canvas and value maps) as well as ad hoc created tools (such as the Idle Asset Canvas and the Platform Thinking Canvas) are used in the framework to support innovators, their ideas, and the structuring process to develop platform thinking.

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 7 provides a brief, noncomprehensive list of topics that impact platforms and platform thinking but that were not covered in this text, including regulation, industry dynamics, value sharing, B2B platforms, sustainability, and emerging technologies. Technology is constantly changing at a faster and faster pace; nevertheless, even with future technological changes, the platform thinking mindset will still be relevant and applicable and will allow businesses to find and exploit opportunities within technological advances.