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  • Saera Electric: Electric Three-Wheelers in India

    Nitin Kapoor, the managing director of Saera Electric Auto Pvt. Ltd. (Saera Electric), a leading three-wheeler electric vehicle (EV) manufacturer in India, was excited to capture the opportunity brought about by some recent favourable regulatory developments in the Indian EV sector in early 2015. Although Nitin, along with his father, Vijay, had spearheaded the growth of Saera Electric despite several difficulties, the new developments were compelling Nitin to reevaluate Saera’s playbook. This case examined the strategies adopted by Saera Electric for transforming an innovative idea into a final product and explored the various opportunities and challenges associated with competing in a BoP market segment in a larger emerging-market context.
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  • Casing Petrochemicals Limited: Reviving Growth in Turbulent Times

    Casing Petrochemicals was a leading importer of Petroleum Derivatives (such as Base Oil), Chemicals and Refrigerants in India. With 90% of the firm's revenue and profits contributed by the Petroleum Business, the other businesses were secondary in nature. The firm through procurement contracts with refineries in Southeast Asia and the Middle East imported base oil and then sold in bulk to institutional buyers across various industries such as automobiles, steel, and consumer companies. . Covid cases had begun to rise again and Indian states had already declared lockdowns. With Crude Oil prices also expected to remain volatile, the future of the firm was at stake.
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  • Hopeworks: Reaching a Turning Point

    Hopeworks Camden (Hopeworks), a small non-profit organization based in Camden, New Jersey, with a $4.7 million annual budget in 2022, was looking ahead to 2024. It was mid-July 2023, and the board of directors tasked Don Rhoton, Hopeworks’ chief executive officer, and Onome Pela-Emore, their chief operating officer, to develop an expansion plan that is financially viable and increases their geographic reach, beginning as early as the second quarter 2024. Rhoton and Pela-Emore believed in their mission and knew that to grow they would need to increase in spatial geography, obtain new business opportunities, increase recruitment and training, and be competitive in the marketplace. They also knew that to make this all happen they would have to question how they market, determine who they would market to, and how the market will recognize them as a competitor.
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  • El-Dandara Tribes: Female Empowerment in Arab Tribal Leadership

    The case explores the challenges faced by the leader of the El Dandara tribes in Egypt, as he confronts the disappointing results of an assessment on the status of women within his tribe. Despite being praised for his leadership style, the assessment reveals a significant gap in female empowerment within the tribe. Hashem, known for his transformative initiatives, had initiated a project to uplift women in his tribe. Now faced with the need to reassess and improve the project, Hashem must navigate the complexities of tribal leadership, cultural norms, and the urgent need for female empowerment. This case helps students understand the importance of culture for leadership by providing insights into Western and Arab leadership practices.
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  • Casing Petrochemicals Limited: Reviving Growth in Turbulent Times

    Casing Petrochemicals was a leading importer of Petroleum Derivatives (such as Base Oil), Chemicals and Refrigerants in India. With 90% of the firm's revenue and profits contributed by the Petroleum Business, the other businesses were secondary in nature. The firm through procurement contracts with refineries in Southeast Asia and the Middle East imported base oil and then sold in bulk to institutional buyers across various industries such as automobiles, steel, and consumer companies. . Covid cases had begun to rise again and Indian states had already declared lockdowns. With Crude Oil prices also expected to remain volatile, the future of the firm was at stake.
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  • All Home CA: Ending Homelessness Easy as 1-2-4?

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  • Hopeworks: Reaching a Turning Point

    Hopeworks Camden (Hopeworks), a small non-profit organization based in Camden, New Jersey, with a $4.7 million annual budget in 2022, was looking ahead to 2024. It was mid-July 2023, and the board of directors tasked Don Rhoton, Hopeworks' chief executive officer, and Onome Pela-Emore, their chief operating officer, to develop an expansion plan that is financially viable and increases their geographic reach, beginning as early as the second quarter 2024. Rhoton and Pela-Emore believed in their mission and knew that to grow they would need to increase in spatial geography, obtain new business opportunities, increase recruitment and training, and be competitive in the marketplace. They also knew that to make this all happen they would have to question how they market, determine who they would market to, and how the market will recognize them as a competitor.
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  • Out of Hand Theater: Monetizing Creativity

    Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to science outreach. Then, around 2018, OOH shifted its focus to racial and economic justice, and staged a series of shows in Atlanta community members' private homes.
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  • Building professor-student rapport: A model, survey findings, and implications for practicing professors

    This article is about bolstering professor-student rapport (PSR) in business education. Specifically, we integrate relevant published works to advance a model of PSR that includes literature-supported concepts and some examples from Tim, a master rapport builder. We surveyed students in a southeastern university to gain qualitative inputs that we use to refine our conceptual model (n = 75) and present those findings to help explain why PSR impacts outcomes, the primary elements that explain when PSR will impact the outcomes, and the main learning and retention outcomes that PSR may influence. Last, we translate these ideas for the practicing professors in the classroom and summarize our suggestions to advance valuable educational outcomes.
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  • Increasing the practical relevance of management research: In honor of Timothy T. Baldwin

    As applied fields, management, industrial-organizational psychology, and related disciplines seek to make their knowledge relevant to business practitioners. But the current dissemination model is inefficient, leading some to conclude that the gap between academics and practitioners poses one of the most pressing problems in management today. Using insights derived from the life and work of Timothy Baldwin, we offer four takeaways designed to foster collaboration between theoreticians and practitioners: (1) shrink the mission, (2) do not internalize the enemy, (3) find your champions, and (4) use the science of persuasion. These strategies are crucial to closing the gap and thus uniting the efforts of researchers and practitioners so as to ensure the practical relevance of research and to strengthen the organizational value proposition.
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  • Ashmilro Engineering Limited: Lead Time Reduction

    Prabhakar Hegde, plant head at Ashmilro Engineering Limited, a prominent player in the diesel generator industry, faced a critical challenge of addressing delayed product delivery that threatened the company’s competitiveness. Hegde recognized that this delay could hinder the organization’s plan to increase market share by 15 per cent within the next two years. In a competitive industry where timing was everything, the company was targeting to reduce its delivery lead time from six weeks to two weeks. The misalignment between the departments was coupled with challenges in the order-fulfilment process, parts shortages, performance measures, and long lead times. Hegde’s top priority was to find the root cause of the production problems and to recommend a comprehensive solution.
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  • Ava DuVernay's Array: Disrupting the Hollywood Film Industry

    In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson's book Caste: The Origins of Our Discontents. With Origin, DuVernay is pioneering a method to finance the endeavor-through a combination of investors and grantors-that is unheard of for a film of its size. A group of charitable institutions and individual donors have brought in around $35 million needed to acquire the adaptation rights, develop and produce the film; Array, DuVernay's company, which she describes as "a narrative change collective dedicated to the disruption of inequitable systems in Hollywood's film and television industry," has invested another $5 million. Is Origin on a path to success? What challenges await the filmmaker and her team further down the road, as their focus shifts from producing to distributing and marketing the film? And is DuVernay, with this new financing model, changing the game in Hollywood?
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  • Bosch Automotive Product (Changsha): Leveraging Culture for Digital Transformation

    Bosch Automotive Product (Changsha) Ltd Co, is a leading automotive parts manufacturer, and a wholly-owned subsidiary of Bosch, a multinational engineering and technology company headquartered in Gerlingen, Germany. Since 2020, Bosch Changsha had accelerated its digital transformation through building an organizational culture that embraces digital innovation. By designing and implementing a portfolio of digital initiatives and programs, Bosch Changsha managed to establish a culture that embraces digital transformation and inspires employees to contribute to organizational change. Meanwhile, despite the significant success, the company also faced the question of how to continue leveraging culture to drive future digital transformation.
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  • BYD: From Battery Manufacturer to Electric Vehicle Innovator

    BYD Auto Co. Ltd. (BYD Auto) became the world's biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto's parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China-based battery manufacturer. Under the visionary leadership of the company's chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visits and interviews, this case examined the design and branding aspect of the transformation. Combining technology with deep-seated local culture, BYD Auto strategically designed a series of models that incrementally established its leadership domestically. What should be the company chair's strategic move in 2024 to innovate on BYD Auto's EVs?
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  • Gautrain Management Agency: The Gautrain Public-Private Partnership

    The Gautrain Rapid Rail Link Project was started in 2006 and is one of the biggest public-private partnership transport infrastructure ventures ever undertaken in Africa. It is also the first rapid rail transport system implemented in South Africa. Both the scope and the novelty of the project required sound management in all of its different parts. This case defines a public-private partnership, then considers the aspects of financial and risk management.
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  • The Gautrain Story

    The Gautrain Rapid Rail Link Project (Gautrain Project) was started in 2006. It is a rare example of a successful public-private partnership (PPP). The project involved the provincial government of Gauteng (represented by Gautrain Management Agency) as the public partner and Bombela Concession Company (Bombela) as the private partner. The project was underpinned by a thorough feasibility study, approvals from South Africa’s National Treasury Department, a comprehensive PPP concession agreement (CA), and meticulous contract management capability. Supplement to accompany the following products: W35413, W37124, W37143, W37144, W37145, W37146, and W37147.
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  • Gautrain Management Agency: A Socio-Economic Development Strategy

    The Gautrain Rapid Rail Link Project was started in 2006. It is a rare example of a successful public-private partnership (PPP). The project involved the provincial government of Gauteng (represented by Gautrain Management Agency) as the public partner and Bombela Concession Company as the private partner. The general case, which accompanies this part in the exercise series, provides the basic outline of the story. The Gautrain Rapid Rail Link Project is recognized as one of the largest transport infrastructure PPP projects in Africa and as a major transport initiative of the provincial government of Gauteng. It has been breaking new ground to ensure that specific socio-economic development objectives are met. This project has set a benchmark for South Africa that can be adopted by other infrastructure providers.
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  • Making a Team on Dream11: A Fantasy Sports Platform

    On November 9, 2020, Chhavi Jain wanted to participate in a contest created by her college friend Vikas Jack on the Dream11 mobile application. The contest was for the final match of the Indian Premier League (IPL) 2020 between the Delhi Capitals and the Mumbai Indians scheduled for November 10. In the contest, each user must create a team of 11 players. A user's performance was evaluated based on their team's performance in the live match. Jain faced the dilemma of selecting the 11 players for her team on Dream11. The number of credits for each player was different, depending on their past performance, and the total credit sum of all players had to be less than 100 credits. She did not know the players and their past performances in the IPL. Which players should she select in her team to increase her chances of winning the contest?
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  • Hancock Prospecting: Stakeholder Tensions with Netball Australia

    In October 2022, the chair of Hancock Prospecting Pty. Ltd. was negotiating a sponsorship partnership worth AU$15 million with Netball Australia, which was $7 million in debt. Netball Australia had just announced that Donnell Wallam would join the national team as the third ever Indigenous Australian player on the Diamonds team. However, in 1984, the founder of Hancock Prospecting Pty. Ltd. had stated on national television, “I would dope the water up so that they [Indigenous Australians] were sterile and would breed themselves out in the future.” This made the proposed partnership particularly controversial. Wallam and other players raised concerns about the proposed sponsor, considering the founder’s racist statement. In addition, some players wondered publicly if taking money from a fossil fuel mining organization would be consistent with the association’s environmental values. The sponsorship deal raised a considerable amount of media and public attention. Wallam stated she was only interested in playing netball at the elite level to make her Indigenous community proud, but some observers were accusing her of putting the critical $15 million sponsorship deal at risk. What would be the best way forward for the partnership between Hancock Prospecting Pty. Ltd. and Netball Australia?
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  • Parag Milk Foods: Driving Growth through Brand-Building in India's Dairy Industry

    Akshali Shah, the promoter of Parag Milk Foods, was excited about the success of her brand, 'Pride of Cows,' which, despite being super-premium, was growing fast in the Indian market. The other two brands- 'Gowardhan' and 'Go' brands were performing well. However, her mind was continuously distracted with the thought of scaling up and 'What next for Parag Milk Foods (PMF)'? The Indian dairy market had been primarily about liquid milk and was highly commoditized due to a lack of differentiation and premiumization. She had to make decisions on how to scale up. Should the company introduce more products or consolidate the existing ones?
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