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City Developments Limited: A Journey in Sustainable Business Development
City Developments Limited (CDL) has been publishing an annual dedicated sustainability report, in line with the Global Reporting Initiative's reporting guidelines, since 2008. In January 2016, Esther An, chief sustainability officer at CDL, produced the 2015 sustainability report using an integrated reporting approach. She saw the fundamental challenge of integrated reporting as communicating to stakeholders the business and financial impact of the firm's efforts in Environmental, Social and Governance (ESG) integration. The business environment was also changing as consumers demanded more transparency and regulators required more non-financial disclosure from companies. Leaving external pressures aside, CDL had always taken pride in being a socially responsible company. For over two decades, CDL had embraced sustainability in its corporate philosophy and business strategy. This focus is evident in the management of its operations both as a developer and landlord, and also through its building designs and construction methods. Adhering to the integrated reporting approach will allow a more holistic form of reporting that linked the impact of the firm's social and environmental performance to its financial bottom line. -
Charles Chocolates (A)
A new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations. -
Charles Chocolates (A)
A new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations. -
Blue River Technology (A)
Blue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial target service and larger global row crops as an aspirational goal. The case challenges students to first think through the possible business models that Blue River (BR) could use to serve its target marketplace(s). Then the case walks students through BR's early discussions with Khosla Ventures (KV), a Silicon Valley venture capital firm. KV has a divergent view on how BR should grow and tackle marketplace opportunities, and at the end of the case, Heraud and Redden face a series of decisions as to how they should engage KV and make optimal financing decisions for the business. -
Blue River Technology (B)
Supplement for E408A -
Harold Mills at ZeroChaos (B)
After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and relationships were becoming strained. -
Sustainability at Siemens
Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward. -
Leadership at Research in Motion
Two people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting points of view provide the basis for debate about what led to the company’s decline and to what extent top management leadership (versus insurmountable market forces) was responsible for its loss of market share and brand loyalty. -
Sawchyn Guitars: Can an Old Business Learn New Tricks?
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Laurier School of Business and Economics Best Case Award</strong></p><br>The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musical instrument haven for the local music community through a proper storefront. After opening a new retail location, public reception to the new store is overwhelmingly positive, but the success in new business lines restricts the capacity to build new instruments. Despite the enthusiastic response to the store, the business is experiencing unanticipated growing pains related to managing small-business growth. -
Sawchyn Guitars: Can an Old Business Learn New Tricks?
AWARD WINNING CASE - Laurier School of Business and Economics Best Case Award 2013. The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musical instrument haven for the local music community through a proper storefront. After opening a new retail location, public reception to the new store is overwhelmingly positive, but the success in new business lines restricts the capacity to build new instruments. Despite the enthusiastic response to the store, the business is experiencing unanticipated growing pains related to managing small-business growth. -
THE HONG KONG JOCKEY CLUB: TRANSFORMING CUSTOMER EXPERIENCE THROUGH INFORMATION TECHNOLOGY
For over 125 years, the Hong Kong Jockey Club (the Club) had been Hong Kong's only organizer of horse races. Although it had made horse race betting a popular game in Hong Kong, its customers were aging. To change this, the Club launched a project to make the game more enjoyable for its customers of the technology-savvy generation. Based on market research and the latest technological developments, the project team set out to develop the world's largest betting entertainment tables. The team aimed to design them in a way that matched the lifestyle of the young and tech-savvy customers, allowing them to enjoy horse race betting in a more intuitive and social way. But this meant major technical and organizational hurdles along the way. Two years after its conception, two tables were launched. The target customers were satisfied with the betting experience, but to what extent would these tables improve the Club's long-term outlook? -
A Note on Knowledge Management in Professional Services Firms
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Gaelic Athletic Association and the Irish Rugby Football Union: Competing Business Models
The Gaelic Athletic Association and Irish Rugby Football Union are two sporting organizations that have innovated through their business models to grow their sports, create world-class sport facilities and improve their ability to win European competitions. Yet they reside in one of the smallest countries in Europe - Ireland. While the Gaelic Athletic Association is a volunteer organization whose amateur status (in which players and coaches are unpaid) imposes significant limitations on its revenue-generating abilities, the professional Irish Rugby Football Union has earned substantial income through the success of provincial and national Irish rugby teams. Both organizations compete for scarce financial, physical and human resources and are now faced with a rapidly changing environment following the deepest recession in the history of the Irish Republic and emigration of talent abroad. This case challenges students to analyze the business models of the Gaelic Athletic Association and Irish Rugby Football Union and explore how the models can be innovated to ensure survival of these cultural assets for the next generation. -
The Beer Cases (D): Thai Bev
The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry - a fairly easy product and industry to understand - can be extrapolated to other industries. Lessons can be drawn regarding the influence of industry pressures on the four key components of an international expansion strategy: product choice for expansion, market choice for geographic expansion, timing of entry and mode of entry. -
The Beer Cases (D): Thai Bev
The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries. Lessons can be drawn regarding the influence of industry pressures on the four key components of an international expansion strategy: product choice for expansion, market choice for geographic expansion, timing of entry and mode of entry. -
Virtual Teams at Ivey
A student has just completed the first day of an Executive MBA program. He had completed his undergraduate business degree more than a decade earlier and now ponders how to best tackle the demanding program workload, while continuing to fulfill his commitments both at work and in his personal life. Even greater, though, are the challenges of effectively communicating and coordinating schoolwork assignments with his seven-person "virtual" learning team. The teaching note provides a Virtual Team Characteristics Framework to highlight the critical variables associated with effective virtual team outcomes. -
Sussing Out Sustainability: The Case of Singapore's Property Developers
The case is set in June 2013, and deals with a small to medium-sized Singapore-based property developer's decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long run viability of the company through improved operational efficiencies. The question arose off the back of the 2008 financial crisis and subsequent recession with which the adoption of sustainability by large property developers in Singapore coincided, and which proved the vulnerability of the property development industry to macro-economic effects. Top management at the company had tasked Annie Tan, the company's COO, to render an initial critical evaluation of the competitors' sustainability initiatives and sustainability reporting, before making recommendations on the adoption and design of a sustainability initiative and sustainability reporting for the privately held property developer that specialised in small-scale customised property developments. -
Ina Food Industry (2): Marketing Strategies in a Deflationary Environment
Ina Food Industry Co. Ltd. ("Ina Food") is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Food's 75-year-old chairman, has led the company through an incredible 55 years of continuous revenue and profit growth. The company is a leading manufacturer of powdered agar, a traditional gelatin product derived from seaweed. In the summer of 2012, Tsukakoshi is looking through the windows of his office in Ina City. He is thinking about how he aims for his company to be a corporation that is conscious of the global environment. He feels he has done a good job so far. The business has prospered and does not present any urgent problems. However, he also feels that he should not simply sit back and savor his success. He is facing his retirement and has concerns about the long-term growth of the company. He is thinking it might be the right time to introduce some new marketing strategies for the company. There is also another reason for concern: Japan's deflationary environment, persistent for 20 years now. He is interested in increasing sales volume and profit by raising prices when most other companies are lowering theirs under deflation. In this environment, even keeping prices constant means a relative increase of price. Tsukakoshi believes that, in essence, as long as a company is confident in the competitiveness of its products, there are always methods to raise prices and increase profits. The key is raising the prices of merchandise and services in a way that the customers can accept. Raising prices in a difficult economic climate is a risky decision. Nevertheless, the company is successful in raising the price under deflation. While the Japanese economy faces serious difficulties, the company has obtained successful results thanks to marketing, producing, financing, and allocating resources. -
Nike: Sustainability and Labor Practices 1998-2013
Nike's labor practices were the subject of high profile public protests in the 1990s, and CEO Mark Parker said the company still had a lot of work to do in that area. The case also details how making sustainability a key part of the design process led Nike to develop more innovative and high-performing products, such as a breakthrough running shoe called the Flyknit, which was widely worn at the 2012 Olympics. Following protests in the late 1990s over unsafe working conditions, low wage rates, excessive overtime, restrictions on employee organizing, and negative environmental impacts, Nike began shifting from a reactive to a proactive mode. During the 15 years covered in this case, Nike made significant changes in its sustainability practices, including moving its Corporate Responsibility team much further upstream in the organization, where it could have a greater impact on decisions by providing input early in the process. The company also developed multiple indexes that measured its sustainability practices and those of its independent contract manufacturers. The indexes had metrics for measuring the relevant impacts of product waste, water, chemistry, labor, and energy. Nike's critics said many labor issues had not been resolved, but Nike made progress in that area through collaboration with governments, NGOs and labor unions, and through management compliance trainings. If a contract factory did not score high enough on the company's sustainability and labor ratings scales, Nike would impose sanctions on the factory or even drop it from the supply chain. These actions took Nike off the top of most activists' target lists. -
Intel Asia-Pacific: The Catch & Win Campaign
The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter's budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company's own experience and data regarding social media engagement within their markets rather than to rely on the generalized industry metrics provided by the contracted media agency, and now he must improve the proposed media plan.