學門類別
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Leadership at Research in Motion
內容大綱
Two people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting points of view provide the basis for debate about what led to the company’s decline and to what extent top management leadership (versus insurmountable market forces) was responsible for its loss of market share and brand loyalty.
學習目標
<ul><li>To understand the role of candour in leadership.</li><li>To enable discussions of cognitive bias, decision-making, organizational change and adaptation, leadership of innovation and top management teams.</li></ul>