學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
The Beer Cases (D): Thai Bev
內容大綱
The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries. Lessons can be drawn regarding the influence of industry pressures on the four key components of an international expansion strategy: product choice for expansion, market choice for geographic expansion, timing of entry and mode of entry.
學習目標
This case series can be used in a course on strategy, global strategy or international business. The cases are best taught near the end of a course as they represent a consolidation of learning. Presentation and discussion of the core issues require 2.5 to 3 hours. One continuous session is preferred over breaking up the presentations across two 80-minute sessions on different days. Although the cases are best taught together, each case may be taught separately, following the assignment questions for each individual case. The San Miguel Corporation case (# 9B09M074) has a separate teaching note (# 8B09M74), which facilitates its use as a standalone case.