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Schneider Electric India: Leadership Challenges
In May 2015, the new director at Schneider Electric's plant in Rudrapur, India, faced a challenging situation. The company had an ongoing struggle with quality issues and consistently missed its production targets. From a human relations perspective, employee engagement and morale were low and the shop-floor workers had very little respect for the plant's management team. The new director quickly launched a program of human resource initiatives aimed to turn the plant around, but in the midst of his efforts, a sister plant submitted a high-volume order that seemed well beyond Rudrapur's production capabilities. Against the advice of his superiors, and in the face of some resistance from his staff at the plant, the plant director accepted the order and used an adaptive leadership approach to implement several plant-level changes in the production processes at Rudrapur. While the team had made a lot of progress in improving the overall function of the Rudrapur plant, there was still a long way to go and a huge production hurdle to be crossed. Were the director's interventions likely to succeed? Should he adopt a different approach to meet the challenges? -
Corey Thomas and the IPO
Corey Thomas, CEO of the company Rapid7, must decide if it is the right time to take the 15-year old startup public, as it stood poised to capitalize on what appears to be the next frontier for digital technology markets - cybersecurity. In spite of positive industry trends, there are some nagging concerns that this might be a risky time in the public capital markets. The company had just completed an acquisition and he had additional concerns that the public markets may not tolerate the inevitable early losses involved with the new acquisition. Moreover, the company's principal financiers are venture capital investors and an IPO or sale will represent an investment exit for them and their goal is return maximization. -
A Note on Franchising (Abridged)
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns. -
Coinmen Consultants LLP: Adopting a Technology-Based Learning Culture
In 2016, the three co-founders of Coinmen Consultants LLP (Coinmen), an independent business advisory and chartered accountancy firm in New Delhi, faced a dilemma with respect to the knowledge management process at their firm. Due to the firm’s rapid growth, a change was certainly necessary, but the partners held some reservations about adopting a technological process for knowledge-sharing in their company. Would the implementation of a knowledge management system have a negative impact on the learning culture of Coinmen by providing the employees with ready-made solutions? Would it make employees dependent on technology, thus compromising their personal development? How could Coinmen ensure that the new technology would be used in combination with—not instead of— employee expertise? And finally, after a knowledge management system was introduced, should Coinmen also consider implementing a human resources information system and talent analytics? -
Hari Krishna Exports: Transforming Employees
In October 2014, Hari Krishna Exports, a US$975 million Indian diamond manufacturing company, made international news when it gave 1,268 employees a generous performance incentive of approximately US$5,700. This was part of a radical loyalty program the company had started in 2011. However, with the market dynamics of the diamond industry constantly changing, giving such performance incentives on a yearly basis would be a great challenge. Price fluctuations at every step of the process—from procurement, to polishing, to the retail markets of the diamonds—created inherent risk in the industry. Intermediaries such as diamond polishers, in comparison to miners, had less control over the upstream channels of diamond procurement, which usually comprised exploration and the mining of diamonds. What would be the ultimate engagement level of the employees? Would such performance benefits for retaining talented employees be sustainable over the long run for an export house? -
Raising capital for Financial Butler (A)
This case focuses on Nick Hungerford's attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an "untapped" market segment currently not served by wealth managers, "democratising" access to quality financial advice for individuals. The case describes how the protagonist evaluates the opportunity, creates a strategy to raise funding for the business and reacts to obstacles in his path to creating a FinTech firm. It is split into three parts. The "A" case provides the background to the venture, data on the industry and market and examples of Hungerford's first pitch. The "B" case reveals that Hungerford's many pitches have ended in failure, obliging him to refine his approach; the "C" case reveals how he finally achieved success on his 48th pitch to a venture capital firm. -
Raising capital for Financial Butler (B)
This case focuses on Nick Hungerford's attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an "untapped" market segment currently not served by wealth managers, "democratising" access to quality financial advice for individuals. The case describes how the protagonist evaluates the opportunity, creates a strategy to raise funding for the business and reacts to obstacles in his path to creating a FinTech firm. It is split into three parts. The "A" case provides the background to the venture, data on the industry and market and examples of Hungerford's first pitch. The "B" case reveals that Hungerford's many pitches have ended in failure, obliging him to refine his approach; the "C" case reveals how he finally achieved success on his 48th pitch to a venture capital firm. -
Raising capital for Financial Butler (C)
This case focuses on Nick Hungerford's attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an "untapped" market segment currently not served by wealth managers, "democratising" access to quality financial advice for individuals. The case describes how the protagonist evaluates the opportunity, creates a strategy to raise funding for the business and reacts to obstacles in his path to creating a FinTech firm. It is split into three parts. The "A" case provides the background to the venture, data on the industry and market and examples of Hungerford's first pitch. The "B" case reveals that Hungerford's many pitches have ended in failure, obliging him to refine his approach; the "C" case reveals how he finally achieved success on his 48th pitch to a venture capital firm. -
Coinmen Consultants LLP: Adopting a Technology-Based Learning Culture
In 2016, the three co-founders of Coinmen Consultants LLP (Coinmen), an independent business advisory and chartered accountancy firm in New Delhi, faced a dilemma with respect to the knowledge management process at their firm. Due to the firm's rapid growth, a change was certainly necessary, but the partners held some reservations about adopting a technological process for knowledge-sharing in their company. Would the implementation of a knowledge management system have a negative impact on the learning culture of Coinmen by providing the employees with ready-made solutions? Would it make employees dependent on technology, thus compromising their personal development? How could Coinmen ensure that the new technology would be used in combination with-not instead of- employee expertise? And finally, after a knowledge management system was introduced, should Coinmen also consider implementing a human resources information system and talent analytics? -
KargoCard: Building a Prepaid Gift Card Business in China (A)
This case features the development of KargoCard, a Shanghai-based prepaid gift card startup, from its inception in 2008 until late 2015/early 2016 when it received news of a potential buyout by a global player. It illustrates the challenges of entrepreneurship, particularly management and leadership in dynamic and foreign business environments. In particular, this case highlights the considerations in pursuing different growth strategies. This case is suitable for graduate-level management, business, and executive development programmes that include entrepreneurship and/or tech innovation components. It is also targeted at similar programmes with an international, Asia Pacific, or especially a China focus. -
Revenue Maximization: Apartment Rental Units
In the summer of 2016, a real estate investment company was planning management and budgeting for apartment rental units in Pittsburgh, Pennsylvania, a U.S. city with a large student population. The company needed to determine the various unit agreement terms—by year, by semester (fall, spring, and summer), and by month—using software to find optimal rents. Using Excel’s Solver tool, the optimal rents needed to be determined and incorporated into a projected profit and loss budget for fiscal year 2017. -
Rapid7
That Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor's boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate client-focused cybersecurity company, and Metasploit was a white-hat hacker community with a reputation that ranged from esoteric to "notorious." And awaiting Thomas for the deliberations wasn't a typical business partner, but rather HD Moore, Metasploit's founder, chief contributor, and in 2009 one of the most well-known hackers on the planet. The groundwork that had been laid to convince Moore to come to Boston for the discussions would all be for naught if Thomas couldn't come to terms with Moore... and if Thomas couldn't persuade his own executive team and board of directors that whatever package he ultimately agreed to with Moore was a reasonable one, even though an acquisition of Metasploit would come with no meaningful revenue and considerable execution, legal and reputational risks. -
EasyLife: Developing a Regional E-Commerce Platform
After several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, the company faced fierce competition, difficulty attracting users, and a low secondary purchase rate. In 2015, the company needed to adjust its development strategy. What practices should this regional e-commerce platform adopt to obtain traffic, increase purchasing conversion rate, and increase visitor retention? -
Joneja Bright Steels: The Cash Discount Decision
Joneja Bright Steels Private Limited (JBS) was one of many major players in India’s bright steel industry, serving almost every automobile manufacturer in Northern India. After the business launched in 2002, the automobile market expanded, leading JBS to an early strong position. But in fiscal year 2014/15, the company experienced working capital management issues. JBS considered using credit policies as a way of improving profitability—shifting from a strict credit policy of net 45 days to a flexible credit policy with a 2 per cent discount for accounts paid within 10 days (2/10 net 45 days). Should JBS implement a cash discount for fiscal year 2016/17? The discount could potentially increase the burden caused by already declining sales, but could also improve the company’s cash position. -
Yemeksepeti: Growing and Expanding the Business Model through Data
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin had agreed to sell the company's shares to Delivery Hero, the Berlin-based global leader in online and mobile food ordering, for $589 million. In 2016, the company had had grown to include more than 13,000 member restaurants servicing six million users and achieved a 41% year-on-year growth. Yemeksepeti operated with an EBITDA margin of over 50%. Although the company had introduced other revenue streams over the years, commissions remained as the main source of income. Aydin believed that, while there was plenty of room to grow by taking market share from phone orders, much could be done by revenue diversification; the company simply had too much valuable data to be ignored. What should the company do to take advantage of its data analysis capabilities and the new technologies on the market? What kind of outside-the-box solutions could create additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated his the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes potential avenues for a company to monetize its data, illustrates the pros and cons of each option. The case will help students think about how to prioritize growth over diversification, and forward think with regards to new technologies and customer trends. -
The Entrepreneurial Manager, Module 2 Part 1: Resourcing the Business Model - Financing
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Frank Baker: Siris Capital Group and Titan Systems
Private equity firm, Siris Capital Group must decide if they should raise their offer to take Titan Telecom private by acquiring its publicly-traded stock. Siris' decision to pay a premium for Titan must be made in the context of their unique (and somewhat complex) investment strategy that focuses on investment targets that have both mission-critical products or services that are approaching obsolescence but producing predictable cash flows, and also have new products or services on the horizon with strong growth potential. Further complicating the decision is the fact that Siris is in the midst of raising its second private equity fund and seeks to secure co-investment capital from many of the same investors they are pursuing as limited partners for their new fund. -
Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising
An introduction to franchising through the work of Valerie Daniels-Carter, who owns restaurant franchises across the country. The case looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities. -
Eve Hall: The African American Investment Fund in Milwaukee
The case highlights the role of minority chambers of commerce and the background of Eve Hall, a regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce considers when seeking to maximum value to their constituency. Students learn the challenges minority small business owners and entrepreneurs face, the role of non-financial institutions / community-based organizations in addressing those challenges and the financial tools available to lenders and borrowers in this segment. Students learn how to analyze financing opportunities by assessing the value proposition of chambers of commerce, developing the risk-reward profile of each party involved and deliberate as members of a board to reach a final lending decision. -
The Entrepreneurial Manager, Module I: Defining and Developing the Business Model
The first module of TEM focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the company operates, and so on. Designing and evaluating a business model is a complicated task, given all the considerations that must influence your decisions-external opportunities and threats, internal resources, your goals as a founder as well as your investors' desires, plus laws or obligation to your community or society at large. While not simple, a well-designed and properly tested business model serves as a strong guiding compass for the company and aligns priorities and critical actions.