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General Motor: “Electrification” Capacity Constraints
In mid-2017, a supply constraint analyst at General Motors (GM) was working on two electric vehicles: the Chevrolet Bolt EV for the US market and a similar Buick model to be marketed in China. GM had chosen to work with only one supplier for the vehicles’ lithium-ion battery: Morningside Power Storage of South Korea. However, since making that decision, consolidation in the freight shipping industry had led to higher shipping costs, and China had introduced regulations to restrict and discourage the importation of batteries. The supply constraint analyst needed to decide where the battery cell manufacturing and battery pack assembly should be located and the production levels necessary to meet, at the lowest cost possible, the needs of both the Chevrolet Bolt EV in the United States and the Buick version in China. -
South East Grey Community Health Centre: Journey to Rural Expansion
In 2019, the clinical director of the South East Grey Community Health Centre was conflicted about whether to proceed with presenting the chief executive officer with a proposal to expand the health centre's primary services to a satellite location in the neighbouring community of Port Elgin. The clinical director recalled the challenges she and her colleagues had faced in 2018, during the satellite expansion to Dundalk. As a nurse practitioner, she understood the pressing need for services and the moral imperative to put the patient's needs first. However, as a key member of the Centre's management team, she also knew what this proposal would entail operationally, and what internal pressures and risks were involved. The clinical director wondered how, in an environment of static or declining budgets, the Centre could build on its successes and challenges to date to address the emerging demand for further growth. Should she present the proposal to expand to another neighbouring community during a time of fiscal constraints? -
General Motor: “Electrification” Capacity Constraints - Instructor Spreadsheet
Instructor Spreadsheet to accompany product 8B20D007. -
General Motor: “Electrification” Capacity Constraints - Student Spreadsheet
Spreadsheet to accompany product 9B20D007. -
Gray to Green Transition - The Sustainability Journey of Dalmia Cement
The primary objective of this case is to introduce the concepts of sustainability and its operationalization in practice. To achieve this objective, the case makes use of a manufacturing firm in an emerging market, from one of the most polluting industries, namely, cement production. With the help of this example, the case demonstrates (i) the criticality of setting aggressive sustainability targets, (ii) role of top management in setting a long-term sustainability strategy to achieve these targets, (iii) creating a culture of sustainability, and finally, (iv) operationalizing the strategy on a day-to-day basis. The case also provides detailed description of carbon pricing and its role in promotion and adoption of various green technologies. The case narrates the sustainability journey of Dalmia Cement, which is part of a well-respected business group in India. The case begins with a detailed description of the cement production process, which along with the main raw material input (limestone) is the major contributor to the carbon emissions. The efforts of senior management towards creating a sustainability culture and instilling the appropriate values are discussed next. The case summarizes the various commitments made by the management towards environmental and social sustainability and the respective initiatives adopted to fulfil these commitments. The case finally ends with a dilemma regarding how the company will fulfil the pledge that their CEO had made at the Global Climate Action Summit-2018, that they would become Carbon Negative by 2040. -
Huluwa Technology Co., Ltd.: The Children's Smart Watch
Huluwa Technology Co. Ltd. (Huluwa) was a small manufacturer of children's smart watches in China. The company's smart watches could be monitored by parents in real time through an application installed on their phones. The product design, application development, raw material procurement, and cloud service were all operated by Huluwa, while production was outsourced to a factory. Huluwa mainly relied on its offline channels to sell products. In April 2016, looking back at the first-quarter data for the year, the company's operations director noted that Huluwa had sold and delivered 150,000 units to its distributors while it had produced 200,000 units. Puzzled by that gap, he was also worried about the production capacity stretch imposed on the contract manufacturer. How could the company manage continuing growth for the product? -
Huluwa Technology Co., Ltd.: The Children’s Smart Watch
Huluwa Technology Co. Ltd. (Huluwa) was a small manufacturer of children’s smart watches in China. The company’s smart watches could be monitored by parents in real time through an application installed on their phones. The product design, application development, raw material procurement, and cloud service were all operated by Huluwa, while production was outsourced to a factory. Huluwa mainly relied on its offline channels to sell products. In April 2016, looking back at the first-quarter data for the year, the company’s operations director noted that Huluwa had sold and delivered 150,000 units to its distributors while it had produced 200,000 units. Puzzled by that gap, he was also worried about the production capacity stretch imposed on the contract manufacturer. How could the company manage continuing growth for the product? -
A Brief Note on Hoshin Kanri: Strategy Deployment
Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing organizations. The purpose of this note is to give a very quick introduction to how it has been successfully used in small and medium-sized value streams to inject strategic meaning and tactical understanding to operational strategies and improvement plans. Done well, HK is an extraordinary tool to help a team develop, adjust, and communicate strategy to meet robust, long-term goals. -
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
N95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus's contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person's body and causes difficulties in breathing. COVID-19 is a new strain of coronavirus that had not been previously identified in humans. Most people infected with the COVID-19 virus who are symptomatic experience mild to moderate respiratory illness, fever, and fatigue, and recover without needing to be hospitalized. However, there are cases wherein people are asymptomatic (i.e., not showing any symptoms) but still test positive for the virus and complicate attempts to stop its spread. This case introduces students to critical issues that occurred in the supply chain for N95 masks during the global pandemic. While many students will be familiar with the fact that supply chain disruptions occurred during the crisis, many will not know the specific details or why these disruptions occurred. The case can be used to illustrate the fundamental operational issues that occurred throughout the N95 masks' supply chain, discuss where improvements should be made, and emphasize the concept of supply chain resiliency. -
A Truck Is Not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division
The Mahindra Truck and Bus Division (MTBD) is one of India's leading auto industries. Commercial truck brands such as Tata and Ashok Leyland capture a significant portion of the market share. In the case, we discuss the challenges faced by new commercial vehicle (CV) players such as the MTBD in synchronising supply with demand. The case brings out the supply chain nuances associated with truck manufacturing business, especially from a new entrant's perspective. -
Analytics in American Football: A New Frontier
Constrained by both the complexities inherent in the sport and league regulations, the National Football League (NFL) in America has been slow to use analytics capabilities to enhance team performance. This case provides students with a brief introduction to the rules and regulations of American football as well as a history of analytics at the NFL. The case further explores what opportunities exist to derive real value using analytics to create a decision support system for NFL coaches. -
Ventilator Rationing During the COVID-19 Pandemic
In March 2020 the United States was facing an outbreak of the highly infectious and potentially life-threatening COVID-19 virus that had already spread throughout much of Asia and Europe. As medical facilities prepared for the worst, it became clear that ventilators, the medical device used to "breathe" for patients in severe respiratory distress, were in short supply. Following a presidential declaration of a federal emergency on March 13, the Federal Emergency Management Agency (FEMA) began coordinating procurement and distribution of medical supplies and equipment, including mechanical ventilators. The process required that state authorities send requests to FEMA-however the process soon proved imperfect with states receiving only a fraction of the ventilators they ordered. -
Axis My India
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI's rigorous process of research, primary data collection from each constituency, quality checking of data by auditors and data analysis. AMI partnered with India Today Group to broadcast its forecasts for post-poll studies. For pre-poll studies and market research, its clients now included political parties and corporates. In 2019, as the Haryana state elections were drawing to a close, Gupta found that his team's prediction for the election result was distinctly different from all other pollsters. Puzzled by this, he had asked for one more day to verify his data. As Gupta reviewed his team's analysis (which had been confirmed by another round of interviews during the last 24 hours), he considered whether he should publish these numbers or revise them just enough to avoid controversy. -
CommonSpirit Health: Integrating a Merger of Equals
Soon after closing the 2019 merger of Catholic Health Initiatives (CHI) and Dignity Health to create CommonSpirit Health, Lloyd Dean and Kevin Lofton--jointly appointed to the role of CEO--must make several operational and strategic decisions related to the integration of the legacy organizations. As the second-largest, non-profit hospital system in the United States, CommonSpirit Health was focused on improving population health and increasing the value of the care it delivered to patients. To achieve these objectives, Dean and Lofton needed to make decisions about the extent to which key activities, such as branding and electronic health records, would be consolidated for all of CommonSpirit Health or allowed to remain as parallel functions attached to the legacy organizations. The case allows for a discussion of issues associated with the process and governance of post-merger integration in complex service organizations, with a particular emphasis on such topics in the context of the health care industry. -
Sercomm: Operating in China Amid COVID-19 and Beyond
The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world's major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and ramp up production to meet its U.S. clients' immediate demands? In the longer term, how could it manage the increasing shortage of migrant workers in China? As a supplier of hardware components to the U.S., the company was also caught in the cross-fire of U.S.-China trade tensions due to the tariffs imposed on telecom products. Should the company move its production out of China? Could adopting Artificial Intelligence in the production line be an option? -
Dr. Reddy's Laboratories Ltd: Inventory Management Under Resource Constraints
Set in 2016 in Hyderabad, India, the case follows Puvvala Yugandhar, Senior Vice President at Dr. Reddy's Laboratories (DRL), as he decides what to do about an underperforming production policy at their plants. Adopted a decade earlier, the policy, called Replenish to Consumption -Pooled (RTC-P), had not delivered the expected results. Specifically, the plants had been seeing an increase in production switchovers and creeping buffer levels for certain products, which had led to higher holding costs and lost sales for certain products. A senior consultant had suggested that DRL switch to a demand estimation-based policy called Replenish to Anticipation (RTA), which attempted to address the above concerns by segregating production capacity and updating buffer levels using demand estimates. However, Yugandhar, well aware of the challenges of changing production policies, wanted to explore a variant of RTC-P called Replenish to Consumption -Dedicated (RTC-D), which followed the same buffer update rules as RTC-P but maintained dedicated capacities for a subset of products. -
Shoppers Stop Limited: Developing ‘Sense and Respond’ Capabilities (A)
In January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India’s largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retailers. To prepare for the upcoming challenges from international competition, the head of the non-apparel department was asked to prepare a strategy. After discussions with the other department heads, he decided to recommend a sense-and-respond business model. However, he was unable to complete his plan because the head of distribution and logistics was unavailable until the following week.<br><br>In part B of this case, the head of the non-apparel department met with the head of distribution and logistics to assess the advantages and disadvantages of centralized and decentralized distribution and logistics structures. The head of the non-apparel department was considering an expansion to an online business, and knew that a dedicated, efficient, and cost-effective distribution and logistics system would ensure its success. He had a preliminary plan for a sense-and respond strategy but had some lingering questions. Which key elements of this strategy did the organization already possess? How could Shoppers enhance these capabilities in the future? Would the company need a major distribution and logistics restructuring to improve its sense-and-respond capability? -
Shoppers Stop Limited: Developing ‘Sense and Respond’ Capabilities (B)
Supplement for product 9B20D015. -
Goodbaby Group: The Upfront Warehouse Decision
Jinrun Li, chief operating officer for Goodbaby Group (Goodbaby), had to make a decision about opening a new store in a high-end mall in Shanghai, China. Goodbaby was going to manage the store for one of its clients, who had its own specifications for the dimensions and product range of the store. However, the floor space available was too small to accommodate the preferred proposal from Goodbaby’s marketing department. Based on a recent pilot project, Li considered adopting a new supply chain structure that would allow for reduced floor space while complying with the client’s specifications. The new supply chain structure involved an upfront warehouse that would increase the speed of store replenishments and act as a buffer between the regional warehouse and the store. Looking at the data, Li wondered if this new structure would be the solution for the proposed new store. -
Goodbaby Group: The Upfront Warehouse Decision - Student Spreadsheet
Spreadsheet to accompany product 9B20D018.