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Clean the World: Product Innovation during a Crisis
Sandie Beauchamp, was the chief experience officer at the social enterprise and Certified B Corporation hybrid organization Clean the World (CTW), located in Orlando, Florida. Beauchamp finds herself in survival mode as she struggles to keep the organization from closings its doors while simultaneously keeping herself, employees, and volunteers safe during the COVID-19 global pandemic. Through a focus on CTW’s mission as well as trial and error, Beauchamp and her team innovate a product and process to meet the hygiene needs of CTW beneficiaries while generating income. -
Hong Kong Special Administrative Region Government: Addressing Global Climate Change
The Paris Agreement, which came into force on November 4, 2016, applied to Hong Kong, where Kam Sing Wong had been secretary for the environment of the HKSARG since July 2012. Wong wanted every business sector and household to embark on a new low carbon journey through cleaner energy, energy conservation, and green commuting and to nurture a “use less, waste less” culture. On June 8, 2022, Wong had to announce an increase in the charge Hong Kong shoppers paid to retailers for each plastic shopping bag they used, which was currently set at HK$0.50 (US$0.06). Even if Wong doubled the amount to HK$1.00, this would still be a small amount in absolute terms. What messages would be necessary in order to communicate to people the importance of using less plastic? Wong had to make a big decision about how much of a change to make to this small amount of HK$0.50. A small change in the actions of each citizen of Hong Kong could potentially be amplified into a large amount of absolute waste reduction. -
Nutrinest: Extending A New Sustainable Product Line
NutriNest, founded by Le Danh Hoang, was the first company to introduce farmed bird's nest products in Vietnam. In January 2018, the company launched a sustainable product line under a new brand called the Green Bird. The Green Bird product line was positioned to meet consumers’ sustainability and health concerns, and quickly became the company’s best-selling products. To continue to grow NutriNest, Hoang was facing a crucial decision. Should he focus on the current portfolio of the Green Bird line or add new products? If he chooses to introduce new products, how should he ensure that these products will attract new segments of customers and increase sales? -
Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
Established in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next crop cycle. In response, Sawhney and his team conceptualized and executed India’s largest crop residue management (CRM) program. The organization’s initial success in providing its services to over 25,000 farmers and curbing the stubble burning problem gained international recognition and helped Nurture.farm earn several new partnerships within a year of operations.<br><br>By March 2023, Nurture.farm was hoping to scale up its CRM program and expand into over 800,000 hectares (2 million acres) of land, primarily in India’s rice paddy fields. In this mission, Sawhney and his team found themselves facing some difficult questions. Could they efficiently scale this mission-driven campaign to additional states? How could they convince and garner organic trust from farmers? Modern technologies helped Nurture.farm facilitate its operations, but what challenges could the company face in the future? What sustainable practices could help the company drive its CRM program? -
BGI Genomics: Strategic Corporate Social Responsibility
BGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 testing business intensified, Zhao Lijian, chief executive officer of BGI, had to consider the company’s next direction: Should BGI significantly increase investment in the COVID-19 testing business and shoulder greater social responsibility for fighting the pandemic? Or should it shift the focus back to its main business? -
Paul Hardy Design Inc.: A Pandemic Pivot in Luxury Fashion and Interiors
Paul Hardy parlayed a degree in fashion and an early-career job as a personal shopper at high-end retailer Holt, Renfrew & Co., Limited (Holt Renfrew) into a successful career as a Canadian luxury-goods fashion designer. He was a survivor in the industry, adapting to various exogenous shocks, most recently COVID-19. The pandemic resulted in the cancellation of events and social gatherings at places where women typically wore his designs. In addition, Hardy’s online purchasing presence was minimal. His immediate response to the pandemic-related lockdowns was to enable online purchasing and highlight clothing that could be worn at home or on more informal and local excursions. His business success had been largely based on his talent and the relationships he had fostered and nurtured over the years. Hardy personally reached out to his clients and held a COVID-compliant fashion show. Once again, he was demonstrating his resilience in the face of significant challenges, but what should come next?<br><br>After the economic crisis of 2008, Hardy had expanded his business to interior design. Should he forego high-end fashion to focus on interiors? Was there a way to further pivot his fashion design given the changes in consumer demand? How would the world come out of the pandemic, and how could Hardy position himself to thrive? Would any change threaten relations with his loyal clientele? Given that his business was almost 20 years old, what should his short- and longer-term strategic plan entail? -
Jamaica Macaroni Factory: Capital Budgeting for Renewable Energy
In January 2022, Nicholas Chen had to decide whether to invest in one of two solar power systems to reduce the energy cost of the manufacturing company, Jamaica Macaroni Factory Ltd.’s (JMF). He could purchase a 100kW solar power system and generate some of the energy JMF used while also selling back electricity to the grid when the factory was not operating, or he could purchase a 230kW system, which would produce more energy but, due to regulatory restrictions, would not sell electricity back to the grid. -
Jamaica Macaroni Factory: Capital Budgeting for Renewable Energy - Instructor Spreadsheet
Spreadsheet to accompany product W34512. -
Fresh Routes: Navigating Uncertain Times
Fresh Routes, a not-for-profit social enterprise with the mission of advancing local food security, was focused on creating new and innovative ways of providing healthy and affordable food to as many people as possible in the Canadian cities of Calgary and Edmonton.<br><br>As the global COVID-19 pandemic raged in 2020-21, Fresh Routes found itself questioning if it could still provide its much-needed services. Demand was exponentially increasing as more and more people experienced food insecurity due to the pandemic’s impact on their employment status, mobility, and health. Would Fresh Routes be able to find a new way to operate, or would the company need to shut down its operations? -
IKEA: Becoming a Circular Business
Global furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make its operations sustainable. Additionally, the question remained as to whether IKEA was truly focused on sustainability and responsibility or if it was simply attempting to maximize customer lifetime value. -
Projet Jeune Leader: Scaling Challenges of Social Entrepreneurship in Madagascar
This case explores the development of Projet Jeune Leader, a social entrepreneurship enterprise founded by Maia Ramarosandratana in 2013 to provide comprehensive sexuality education (CSE) to middle school children throughout Madagascar. Ramarosandratana had grown the organization to have fifty-six educators reaching over 29,490 adolescents. As she thought about the next plans for scaling the work, which included partnering with the Ministry of Education to help with technical assistance to institutionalize CSE within the department’s existing educational structures, what else needed to be considered? What were some of the lessons learned over the last nine years, and what other building blocks should she be thinking about? -
Indigenous Peoples and the Land in Canada: An Introduction
This note introduces some fundamental concepts regarding Indigenous peoples and their relationships to the land in Canada. It revisits injustices experienced by Indigenous peoples since the arrival of European settlers and investigates attempts at addressing those injustices. In the context of this note, “Indigenous” refers to the original inhabitants of North America and their descendants. Indigenous peoples in Canada describes three distinct groups, the First Nations, Métis, and Inuit, all of which are individually discussed later in this note. This note is based on a literature review of academic and governmental information sources. -
Seeding Private Sector Interest in Biodiversity
Biodiversity loss threatens enough economic activity to warrant far more private sector investment than it gets. Over half the world’s total GDP is “moderately or highly dependent on nature and its services,” and restoring and conserving nature is widely expected to require annual investment of more than US$700 billion. However, the money currently being spent doesn’t come anywhere close to that. If we’re serious about protecting our ecosystems, we can’t rely on the public sector alone. To help attract the level of private-sector investment required to bridge the biodiversity financing gap before it’s too late, this article argues that governments need to create a conducive investment environment and seed a self-sustaining biodiversity market through a major increase in concessional financing. The authors believe there are three primary factors behind why the biodiversity crisis in developing countries fails to attract more private capital. First is the scarcity of investible deals. Second, the environment in terms of policies and frameworks isn’t conducive. Third, risk perception is significant. To develop biodiversity as an adaptation sector, climate accelerators (cohort-based programs offering early equity that have mentorship and educational components) could facilitate and support the growth of adaptation and biodiversity technologies, particularly in developing countries. -
Sasol: Tradeoff Considerations for a Just Transition
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - African Business Cases Category at European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>On January 20, 2022, Shamini Harrington, vice president for climate change at Sasol Limited (Sasol), considered the recent announcement that the company had reaffirmed its commitment to climate change management. As she looked through the plans in place, she reflected back to Sasol’s evolution as an organization and its role within South Africa, and considered the complexities involved in the process of a just transition. Two questions particularly resonated with her as she thought of the report she needed to provide to her management in the next three months: What were the implications for a just energy transition in a developing country like South Africa? and, How should Sasol work with stakeholders who often held differing perspectives? -
Loblaw Companies Ltd.: EDI and Strategic Growth
<p align="justify">In 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergence of COVID-19 pandemic in 2020, during which broad social inequality and COVID-19’s disproportionate impact on frontline employees became spotlighted in new ways.<br><br>Loblaw Companies Limited had to decide if it should remove its “ethnic food aisle.” It also had to consider the purpose of its acquired stores that were entirely dedicated to ethnic offerings, such as T&T Supermarket, which specifically offered products and a shopping experience tailored to Asian tastes. The company had several questions to resolve. Did its current corporate strategy reflect evolving expectations of equity, diversity, and inclusion? What actions should the company take with regard to its popular “ethnic food aisle?” Should it continue to expand by acquiring additional ethnic grocery store chains? Was Loblaw Companies Limited doing enough to support equity, diversity, and inclusion in the organization?</p> -
Education Africa: Networks and Coalitions for Securing Non-Profit Funding
<p align="justify">James Urdang, founder of Education Africa, registered the non-profit organization (NPO) in 1992. While the dismantling of apartheid laws and legacies began in the early 1990s, the systemic impact of centuries of oppression required more than just a change in political leadership. The education system, challenged by the historical injustices of apartheid (and its colonial precursors), had been deeply impacted. Urdang set up Education Africa with the objective of contributing positively to the goal of equitable and quality education and aligned with the United Nations (UN) sustainable development goal of quality education for all. One of Education Africa’s flagship programs was the South African Model UN (SAMUN).<br><br\>As an NPO, Education Africa relied on donor funding for its projects. A corruption scandal in 2010 left the organization severely financially compromised. While most of the NPO’s projects, such as the Early Childhood Development project, had sufficient funding to be sustainable, SAMUN had not been able to run since 2017 due to a lack of funding. The COVID-19 pandemic resulted in much of the organization’s funding coming to an end in 2020. The pandemic’s effect on global travel further exacerbated the sense that it would be difficult to reinstate SAMUN. How could Urdang source funding for SAMUN in the global pandemic context and financial constraints to ensure the long-term financial sustainability of Education Africa?<p/> -
Jiuzhaigou Hydropower Development Co. Ltd.: A Green Footprint in Electrical Energy Exploitation
Managers at the Chinese state-owned hydropower development company Jiuzhaigou Hydropower Development Co. (JHDC), in Sichuan Province, were considering using photovoltaic (PV) power generation in the wake of carbon-emission regulations. After JHDC was founded in 2003, it built five hydropower stations, its original and traditional power-generation mode. When China proposed its double-carbon policy, JHDC’s general manager realized it was time to explore new approaches to electricity generation, and the breeze and sunshine of the Jiuzhaigou Valley led him to consider wind and PV power. Following a lengthy discussion among its board of directors and shareholders, JHDC made a strategic decision to expand its capacity by embracing new methods of electricity generation. Now the key question was, What was the best strategy for JHDC, as a traditional utility company, to adopt this new technology? -
Universal Outreach Foundation and Rocky Mountain Soap Co: Developing Sustainable CSR
In 2021, the Vancouver-based Universal Outreach Foundation (UOF) collaborated with the Rocky Mountain Soap Company (RMS), a Canadian natural beauty products company, to launch a soap-making venture for Liberia Pure, a business established by UOF and owned by and for Liberians. RMS then contributed a one-time donation to support the distribution of soap during Global Handwashing Day. This case highlights the different forms and levels of sustainability associated with corporate social responsibility (CSR) projects. Students consider how to make CSR a strategic advantage for the firm, rather than relying on regulatory incentives or emotion to ensure continued corporate support. It further looks at the sustainability of the impact on the recipients after the firm leaves. -
Greenkraft: Ensuring Sustainability During and Post COVID-19
Greenkraft Private Limited (Greenkraft) supplied artisanal products to global clients and was an India-based not-for-profit organization. The company worked to address the socio-economic needs of artisan women. For 800 women workers, the Greenkraft production unit symbolized independence and pride, motivating them to work and deliver quality output. During the COVID-19 pandemic, Greenkraft was compelled to adopt home production to supplement production unit operations to fulfil its supply obligations. With the rapid spread of the COVID-19 Omicron variant in January 2022, Greenkraft’s management had to choose a production and fulfilment strategy in the new normal. They considered adapting production unit operations with the COVID-19-related protocols, changing to complete home-based production, or adopting a hybrid model with part production unit and part home production. The change in the production strategy impacted Greenkraft's business viability and producers’ livelihood, needing careful thought and implementation. -
Brightwater Ethiopia: Clean Water from Broken Wells
In May 2022, Ethiopian social entrepreneur Berhanu Gebeyehu had to decide on next steps for his clean drinking water business, Brightwater Ethiopia (Brightwater), which he had begun in 2019 in the southern town of Dilla. Ninety-six per cent of Dilla’s households had reported on surveys that the clean water available in the town was inadequate for their needs and that school-aged girls regularly missed class because they bore the burden of collecting water, often from unsafe sources. Following two successful years of business, during which Gebeyehu had striven to contribute to the United Nations (UN) sustainable development goals (SDGs) by providing clean drinking water and boosting gender equality while also making a profit, Gebeyehu now wanted to reduce his business’s dependency on the foreign non-governmental organization (NGO) that had helped fund and set up the business. He was also considering expanding his social enterprise’s model across Ethiopia as well as developing a capability that would deliver clean water in plastic bottles.