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Clean the World: Product Innovation during a Crisis
內容大綱
Sandie Beauchamp, was the chief experience officer at the social enterprise and Certified B Corporation hybrid organization Clean the World (CTW), located in Orlando, Florida. Beauchamp finds herself in survival mode as she struggles to keep the organization from closings its doors while simultaneously keeping herself, employees, and volunteers safe during the COVID-19 global pandemic. Through a focus on CTW’s mission as well as trial and error, Beauchamp and her team innovate a product and process to meet the hygiene needs of CTW beneficiaries while generating income.
學習目標
The case is recommended for undergraduate business students in marketing, (social) entrepreneurship, and creativity and innovation courses. The brevity of the case also lends itself for use in executive-level seminars for social enterprise and non-profit leaders. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Analyze a rapid product development process that meets the needs of clients and beneficiaries during a business crisis while keeping true to the organization’s social mission.</li><li>Design a new product that can be scaled after the proof-of-concept phase.</li><li>Apply human-centred-design (HCD) innovation techniques to invent a new product made from waste.</li></ul>