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LAE Enterprises Corp.
Jay Entrepreneur had to decide whether it was worth his time to plow through a 12-page term sheet for a Series A round of preferred stock prepared by HBS Investors, a well-established venture capital firm that did seed, early-round, and mezzanine financings. He could also send the sheet over to the solo practitioner he'd hired to incorporate the company he'd formed with his partner, Dr. Mark I. Tech, inventor of a revolutionary new drug-delivery device. Family and friends had already provided $10,000 for lab space and equipment, and Jay and Mark had maxxed out their credit cards to pay the $7,500 retainer patent counsel required. Time was short, however, because Jay had promised to get back to HBS Investors later that week with any comments or concerns. He also had to decide (with or without the advice of counsel) whether to accept the proposal terms. -
OceanCove
Rakesh Gupta sits in his new office at Nariman Point, Mumbai contemplating the future of OceanCove, which in the last two years has grown from a single seafood restaurant to a chain of five restaurants. Aware that aggressive expansion is planned in 2002 and worried about the recent proliferation of moderately expensive restaurants serving international cuisine in India, Gunta must consider a proposal to increase the size of the existing restaurants from 120 seats to 160 seats. His immediate concern is whether accepting this proposal will necessitate changing OceanCove's operating processes. -
Civil Service Pay in Hong Kong: Policies, System, Structure and Reform
In 2002, Hong Kong civil servants were the envy of many people. Their salaries, fringe benefits, and employment terms compared favorably with international standards. However, as civil servants staggered from one disaster and mistake to another, the public had an impression that their performance did not match their liberal remuneration. While private sectors were announcing massive layoffs, pay cuts, and reduced benefits in the sluggish economy, the Hong Kong government was under pressure to reduce civil service pay, and, at the same time, to increase public accountability and improve performance. -
mGames
mGAMES is a manufacturer of game-based software for portable computers, PDAs, and cell phones. The company's new CEO was just informed of a potential hostile takeover of the company by a major PDA manufacturer. At the same time, he received a phone call from a senior executive at a Scandinavian telecommunications company expressing interest in forming a partnership. With all of this happening, the CEO faces growing pressure from the company's chairman to address ongoing performance problems. In a complex and changing environment, he must choose which customer group (traditional handheld gaming device manufacturers, telecom manufacturers, or PDA manufacturers) to focus on. -
Australia-Japan Cable: Structuring the Project Company
In late September 1999, representatives from Telstri, Japan Telecom, and Teleglobe met to discuss the structure of the Australia-Japan Cable (AJC) project, a $520 million submarine cable system that would run from Australia to Japan. The sponsors, excited by the possibility of large returns, needed to move quickly to capitalize on the projected shortfall in Australia's broadband capacity. As telecommunications carriers, the sponsors needed additional capacity to serve their retail and wholesale customers. As cable system owners, they wanted to earn an appropriate return on their invested capital while mitigating ownership risks. The need to move quickly in the face of significant demand, competition, and technological uncertainty made it particularly risky to invest at this time. -
Great Dakota Bank: Online Banking
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank should continue to trade promotional incentives for online subscriptions. Contains data that force students to consider the impact of adding a new low-cost channel (the Internet) on consumer behavior; this analysis raises questions about whether the new channel does, in fact, lower the cost to serve customers. -
MassEnvelopePlus
Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. -
Saying What Needs to be Said: Role-Plays
Managing conflict and differences has always been an essential, but challenging, skill for effective managers to master. This case was designed to build expertise in conflict management and assertiveness. Grounded in the pedagogy of experiential learning, the case consists of three role-play scenarios that exemplify three challenging business situations. In each scenario, two individuals are faced with a possible difference in perspective or goals. The role-play requires students to assume the role of one of the individuals, and each scenario requires another student to initiate the discussion. -
Sparta Glass Products
Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors. -
Sputtering R&D Machine (HBR Case Study and Commentary)
HomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Charlie Hamad, the company's chief engineer. Charlie is so focused on developing smart appliances--products that can cook, clean, and even shop--that he's lost touch with the changing marketplace, Kelly complains. Global competition is growing, and consumers' tastes are changing. Now, more than ever, churning out new products is critical to HomeStar's success. But Charlie, a 27-year veteran who has spearheaded almost every major technological advance in the industry, pooh-poohs the new, flashy products: "Form over function. Nothing new there but a fancy paint job and higher prices." Hal is torn. Charlie is a hero to him, but what if the market doesn't go for networked appliances? The company simply can't afford to put all its eggs in one basket. What's more, the biggest trade show of the year is just six months away, and HomeStar has nothing new to offer. Vanguard, meanwhile, is making product announcements every quarter. Is it time for Charlie to move on? How can HomeStar get its R&D efforts back on track? In R0208A and R0208Z, four commentators--Ideo's Tom Kelley, Whirlpool's Philip Pejovich, Thayer School of Engineering's Lewis Duncan, and Ealing Studios' John Kao--offer advice in this fictional case study. -
Sputtering R&D Machine (HBR Case Study)
HomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Charlie Hamad, the company's chief engineer. Charlie is so focused on developing smart appliances--products that can cook, clean, and even shop--that he's lost touch with the changing marketplace, Kelly complains. Global competition is growing, and consumers' tastes are changing. Now, more than ever, churning out new products is critical to HomeStar's success. But Charlie, a 27-year veteran who has spearheaded almost every major technological advance in the industry, pooh-poohs the new, flashy products: "Form over function. Nothing new there but a fancy paint job and higher prices." Hal is torn. Charlie is a hero to him, but what if the market doesn't go for networked appliances? The company simply can't afford to put all its eggs in one basket. What's more, the biggest trade show of the year is just six months away, and HomeStar has nothing new to offer. Vanguard, meanwhile, is making product announcements every quarter. Is it time for Charlie to move on? How can HomeStar get its R&D efforts back on track? In R0208A and R0208Z, four commentators--Ideo's Tom Kelley, Whirlpool's Philip Pejovich, Thayer School of Engineering's Lewis Duncan, and Ealing Studios' John Kao -- offer advice in this fictional case study. -
Sputtering R&D Machine (Commentary for HBR Case Study)
HomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Charlie Hamad, the company's chief engineer. Charlie is so focused on developing smart appliances--products that can cook, clean, and even shop--that he's lost touch with the changing marketplace, Kelly complains. Global competition is growing, and consumers' tastes are changing. Now, more than ever, churning out new products is critical to HomeStar's success. But Charlie, a 27-year veteran who has spearheaded almost every major technological advance in the industry, pooh-poohs the new, flashy products: "Form over function. Nothing new there but a fancy paint job and higher prices." Hal is torn. Charlie is a hero to him, but what if the market doesn't go for networked appliances? The company simply can't afford to put all its eggs in one basket. What's more, the biggest trade show of the year is just six months away, and HomeStar has nothing new to offer. Vanguard, meanwhile, is making product announcements every quarter. Is it time for Charlie to move on? How can HomeStar get its R&D efforts back on track? In R0208A and R0208Z, four commentators--Ideo's Tom Kelley, Whirlpool's Philip Pejovich, Thayer School of Engineering's Lewis Duncan, and Ealing Studios' John Kao--offer advice on this fictional case study. -
Xbox Launch in Korea
In August 2002, Microsoft approached the one-year anniversary of its video game console, the Xbox. The first wave of console systems were available in the United States, Japan, Europe, and Australia, and the second wave of rollouts was targeted for Asian markets: Korea, Taiwan, Hong Kong, and Singapore. Dan Adelman, business development manager for the Xbox, and Brenda Ng, Xbox's consumer strategy and research manager, considered the marketing data for the Korea launch. They needed to analyze the findings of the first report and to identify issues to resolve in a second, follow-up marketing study. Over the course of the next few months, Adelman and Ng would direct the Xbox team in identifying console purchase drivers and deciding what segments of gamers to target and the message to send to the target segments. -
Seeking Sustainability: Neighborhood Housing Services of Chicago Faces Financial Challenge
Nearly 30 years after it was first incorporated to help stabilize and improve older, declining parts of the city, Neighborhood Housing Services (NHS) of Chicago had become among the best-known and most-respected organizations of its kind. Its combination of low-interest lending to homebuyers and home renovators, as well as its neighborhood improvement efforts, had won it credit for helping to maintain or revive parts of Chicago during a time when the city was losing population and private financial institutions were loathe to make conventional loans in its poorer neighborhoods. But, in the late 1990s, NHS Chicago finds it is facing a struggle to survive. Poorer neighborhoods, long-starved of credit, find themselves flooded by lending offers from a new generation of so-called "subprime" lenders. NHS efforts to improve the nine Chicago neighborhoods in which it has offices are threatened both by mortgage foreclosures which result from such high-interest loans, and by a decline in NHS Chicago's own lending business, which has difficulty competing with well-advertised "subprimes". This case raises the question of what strategy NHS Chicago, under pressure from a major foundation which had historically helped support it, should adopt to right itself financially and whether and how it should continue the mission for which it was founded. Case discussion may include both an examination of data-including trends in its revenues and expenses-and of prospective long-term organizational strategies. HKS Case Number 1659.0 -
Tenex Greenhouse Investors
Protagonist Frank Ruderman evolved from entrepreneur to traditional angel investor and later to innovative angel or hybrid investor. Ruderman's investing group, Tenex Greenhouse, was created as a hybrid investing fund that brought together Ruderman's angel network with two institutional partners. At the outset of the case, Ruderman is in conversation with an entrepreneur/CEO who is seeking funding from the Greenhouse. Prepared for a class on venture capital, the case can serve as an introduction to angel investing and new innovations in angel investing. The fund in question has developed new techniques for fundraising (institutional partners) and investing (a narrow but deep focus). -
Business Innovation: The MTR's eInstant Bonus Project
The "eInstant Bonus" was an interactive advertising concept designed internally by the Mass Transit Railway Corp. Ltd. (MTR) in Hong Kong. Under this scheme, special discount offers from merchants/advertisers were displayed on a 42-inch Plasma TV in the form of a 10-second static slide or a 30-second TV commercial. Passengers could select items on the touch-screen monitor and a discount coupon would be issued. The discount coupon could then be redeemed for products or services purchased at the merchant's premises. For each coupon issued, a transaction fee of $1.00 would be deducted from the passenger's Octopus Card. This case illustrates the use of information technology by a large corporation for strategic alignment and value creation. Multimedia kiosks are a new phenomenon of the 1990s to provide personalized and interactive customer service on-site. Discussion is provided on the concepts and applications of kiosks for a customer service organization. The MTR eInstant Bonus project is considered a successful innovation by various measures. Also provides an understanding of innovation adoption and diffusion, specifically, how the attributes of the innovation relate to its rate of adoption and diffusion. -
Business Competition in China: Beer, PCs, Steel, TV Sets
China's economic reform program has had many important impacts on business competition in the nation. In many industries, foreign competitors entered, making "strategic investments" that they believed would lose money for a significant period of time and then turn profitable. At the same time, many Chinese companies adapted to the new environment much quicker than many observers expected. Meanwhile, however, a regulatory and administrative system that created substantial uncertainty, links between the state and companies, bank lending that kept money-losing firms in business, and a rapidly changing and reforming economy made business competition in China different from business competition in many other places. This case provides vignettes of four industry sectors in China in which competition was already fierce on the eve of China's WTO accession, including beer, personal computers, steel, and television sets. The class discussion focuses on the nature of competition in the industries and the likely impact of full accession into the WTO on competition. Allows for a discussion of the nature of uncertainty in business and for the development of tools to generate scenarios about future competition in uncertain situations. -
Our Daily Bread Co.
Our Daily Bread was a small boutique bakery, producing a variety of daily and specialty breads. The company had excess capacity and was considering several options to increase revenues by entering the wholesale bread production business. The case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity--as well as the profitability of--potential wholesale orders. The case also enables analysis of the option to purchase new equipment. -
Mercer Management Consulting (A)
Insurance giant Marsh & McLennan acquires management consulting firms Temple, Barker & Sloane (TBS) in 1987 and Strategic Planning Associates (SPA) in 1990 and sets out to merge the two. The merger proceeds slowly and painfully. Following the February 1990 merger, George Overholser and Ware Adams face difficult decisions. Overholser, a principal at Mercer, must decide how to meet the challenge of leading an effort to integrate the two firms. Adams, a Mercer associate, must decide whether to leave the firm to join Dean & Co., a spin-off recently founded by former partners Dean Wilde and Dean Silverman. Overholser, who had also been invited to join the Deans, had already declined the offer when the case opens. Overholser, Adams, Wilde, and Silverman are all formerly of SPA, a firm whose culture and business model differed markedly from that of TBS. Walker Lewis, founder of SPA, arrived at the terms "industry knowledge consulting" and "expertise consulting" to describe TBS's approach and "analytical consulting" and "model-driven consulting" to describe SPA's. -
Phase Two: The Pharmaceutical Industry Responds to AIDS
Describes how major pharmaceutical firms changed their strategy and pricing policies in the years 2000 to 2002 to respond to the growing AIDS epidemic in Africa.