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Craig Kielburger Cases
This six-part video case series features social entrepreneur Craig Kielburger as he faces pivotal moments in his life and the remarkable evolution of his organization. The primary dilemmas are strategic in nature and their solutions rely on leadership and social entrepreneurship. Students assume the role of Craig Kielburger in each case, which begins with a video set-up, followed by a short one- or two-page case and a discussion, and concludes with Craig describing what happened in a video clip. (This no-fee product consists of five of the six cases. Use product #9B12M031 to order the remaining case.) -
Pemex (B): The Rebound?
Supplement for case 713051 -
BSL: A Business School in Transition (B) The Challenge
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BSL: A Business School in Transition (C) Outcomes
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BSL: A Business School in Transition Epilogue
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The Levees Repaired, a System Still Broken: Post Katrina Turnaround at the Orleans Public Defenders (B)
Supplement for case 313026 -
IMAX (B): Ten Years with DMR
Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform. Case B describes the changes in the ecosystem implemented after DMR, and the resulting performance. -
Innova Technology (B): Growing the Business for Anti-Loss Devices
Supplement to case SMU403. This case is the second part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) - Developing, producing and marketing a product innovation Case (B) - Growth strategies for a young technology company The case is set in May 2012, and begins with the protagonist, Rick Tan, chief executive officer of Innova Technology Private Limited, contemplating what his company's go-to-market strategy should be. Tan and his business partner, Jonathan Lim, who is also the Chief Technology Officer for Innova Technology, developed PROTAG, a new anti-loss device, using Bluetooth technology. The device, which is about the size of two credit cards stacked together, is synched to a mobile phone and can be attached to valuable personal belongings such as keys, wallets, handbags, passports and even phones. If the valuable item were to be separated from the person by more than a certain distance, the device would set off an alarm alerting the owner of its potential loss. Tan and Lim are two young entrepreneurs who set up Innova Technology in January 2011 as a technology start-up under the auspices of Singapore Management University's Institute of Innovation and Entrepreneurship. Tan, the partner with the business and finance skills, focused on developing a sound business plan and raising funds for their product. Lim, the technology guru, channelled his efforts to fine-tune the technology and develop a design with unique functionality. After extensive market research and encouraging results from beta test sales using the crowdfunding site IndieGoGo, Tan had confidence in his product. Yet, he was keenly aware that a great product could fall flat in the market if it was not backed by a well-designed marketing strategy. The partners had invested in manufacturing and 5,000 pieces of PROTAG had already been shipped out from the factory. -
Maxim Off Highway Axle Business: An Acquisition Opportunity (B)
This case is a supplement to Maxim Off Highway Axle Business: An Acquisition Opportunity (A). -
The Great East Japan Earthquake (B): Fast Retailing Group's Response
Few hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in midst of this crisis. Some of the pending decisions were whether or not to reopen the UNIQLO stores that were wiped out by the tsunami, to follow government orders to turn off the store lights, and to distribute warm clothing in the devastated areas. -
TAEQ: Premium Lifestyle Private Brand B Grupo Exito Colombia
Supplement for case TB0295 -
Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
Supplement for case 813104 -
Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
Supplement for case 813104 -
Struggling to Make the Best Buy B
Supplement for case 910A10 -
Global Unichip Corporation (B)
Supplement for case 613048 -
UFIDA F
As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and Management Software Industry. Cloud computing provides both strategic opportunities and poses tremendous challenges. It combined a technology revolution with necessary change in business models. In its movement to embrace cloud computing, the company had adopted a strategy of actively embracing transformation, and boosting core competiveness through efficiency-based high-growth. Today, UFIDA's core strategy has shifted from being the leading accounting software vendor in China to becoming the largest management software vendor in Asia and eventually a world-class cloud service provider. -
Hopax (B) (Traditional Chinese version)
This supplement to Hopax (A), product number 9B10M004, explains that, unlike the other players, Hopax decides to fight in court after Staples, Hopax's largest customer in the United States, decides to cancel its contract. -
Amylin Pharmaceuticals B
Supplement for case 809011 -
Cavinkare Private Limited B Vision and Strategy
This case on CavinKare describes the incredible vision the organization set itself. This case is set at a time, when the company had achieved significant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the firm's capabilities, and evolves strategic challenges facing the company, including sustaining high-growth, expanding the product focus to men's range of products, and investment in the services business. -
Innocent Drinks: Maintaining Socially Responsible Values During Growth (B)
Supplement to case LBS195