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Delta & Pine Land: Measuring the Value of Transgenic Cotton
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should be captured; 3) sustainability issues; 4) implications for agriculture/agchem industry/relationships between supply chain members. Delta & Pine and Monsanto are licensing a new technology cotton seed. They must decide how to do it and how to evaluate its success. -
Tastee Snax Cookie Company (A)
A regional producer of baked goods faces the challenge of developing and bringing to market as quickly as possible a new nonfat cookie. The project manager decides to use CPM (critical path method) to coordinate the product's introduction. The case provides the necessary planning data to create and schedule the project network diagram. The case is designed to be used with the note "Network Planning/Scheduling Techniques for Project Management," (UVA-OM-0294) or similar reading. -
TNT Ltd.'s Logistics Services in Asia (A): The Strategy
Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a major independent distributor in Indonesia contacts her for a potential partnership. She has to rapidly decide how to handle this unexpected opportunity and reconsider her priorities. -
State-Record Newspaper: The CyberState Edition (A)
Paula Ellis, assistant to the publisher, believes an Internet edition of South Carolina's largest newspaper, The State, is critical to the future of the $90 million State-Record Co., a subsidiary of Knight-Ridder, Inc. Ellis supported the creation of an experimental electronic edition covering the Susan Smith murder trial. The experimental edition has evolved into a daily electronic edition called The CyberState. However, lack of advertiser interest and recent financial pressures from increasing newsprint costs have generated internal pressure to scale back or eliminate The CyberState. Ellis must determine the appropriate level of funding and establish various performance goals for fiscal year 1996. -
J Boats, Inc.
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession and the need to improve financial planning and control systems to capitalize on brand value. -
Craig Parks (A)
Craig Parks is a 1992 HBS graduate who, without much deliberation, returns to work for his former employer, Taylor Burton on Wall Street. The choice proves to be a poor fit for Craig. The case documents his decision-making process, personal history, and the dilemma he confronts once he realizes returning to Taylor Burton was the wrong decision. -
Kitchen Helper Inc.
The president of Kitchen Helper Inc. is seeking financing for his new invention. Commercial banks have refused to provide any further financing, and the president has rejected offers from venture capitalists. A private investor has expressed interest but wishes to see a cash budget and a pro forma income statement and balance sheet. -
Vietnam: Market Entry Decisions
The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how. -
Gillette Indonesia
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. -
Atlantic Corp. (Abridged)
A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. -
Edmund's--www.edmunds.com
Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their money on referrals--referring customers to Auto-By-Tel, a car-shopping service, and GEICO, an auto insurer, among others. -
Innovative Opportunities to Manage Health Care Delivery
The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC). To discuss fundamental managerial decisions about their viability through the Framework used In Innovation in Health Care: What type of innovation is this? How well aligned is each with the Six Factors of Structure, Financing, Consumers, Accountability, Public Policy, and Technology? With the answers to the two questions above, what are the critical elements of their business model? The case features pre-class polls that essentially ask the students to rate the startups on a scale ranging from bankruptcy to success in five years. This case specifically discusses how the recent changes in the organization of health care delivery affect the job choices of a newly graduated MBA. He can join a new chain of retail medical centers (RMCs), which has raised $62 million in venture capital from a firm intrigued by the idea and the team. The idea is to attract patients who cannot see their regular Primary Care Physician (PCP) because he or she is not available or they do not have one. The RMCs are located in convenient locations ( eg. next to a supermarket with a large parking lot ) in middle-class towns in Massachusetts. They are open 8-8, seven days a week, and staffed by a PCP, nurse, additional personnel, and equipped with labs and X-ray equipment. They offer attractive benefits to this staff. Although they cannot handle emergency care, they can stabilize the patients and send them to a hospital. Their prices are like those of other PCPs and far lower than an Emergency Room. The RMCs face competition from existing PCPs in that locale, urgent care centers, and nearby hospitals. He has another job offer from a chain that manages Physicians through a one-year agreement with a prominent AMC (academic medical center) to capitate payment to the MDs. -
Continuous Casting Investments at USX Corp.
Focuses on the difficulty established companies face when confronted with disruptive technological innovations. The power that their prior asset investments, their cost structures, and their customers have in constraining their investment and innovation decisions are clearly illustrated. Rewritten version of an earlier case. -
Buck & Pulleyn's Team Management
In 1993, the firm began to move from a traditional hierarchical structure to client-focused teams. The case describes the process and some consequences of this restructuring. Performance seems to be improving, but some employees preferred the structure certainty and client variety of the old days. How does management deal with these issues? -
Labatt-Femsa: Amigos for Growth
This case explores a proposal by Labatt management to purchase a 22% interest in a Mexican brewing business and strike associated agreements for cooperative activities throughout North America. An evaluation of the deal requires an assessment of the prospects of the venture in the Mexican and U.S. beer markets, the potential for synergies in the cooperative activities, and ultimately the pricing and financing of an investment in a developing economy. This case is similar to Una Cerveceria Por Favor: Labatt Buys Into Mexico, case 9A95G013, in that it varies primarily in the time perspective from which the issues are addressed. Only one of these cases is necessary in a course. -
Becton Dickinson: Designing the New Strategic, Operational, and Financial Planning Process
Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as managers confront difficulty and resistance in using the system for "strategic, operational, and financial" control. -
Bayside Controls, Inc.
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing and profitable business. The owners must now decide what new business opportunities to undertake given that they have achieved market share leadership in their niche. -
Coming Soon: A Theater Near You
Designed to illustrate the complexity of buyer-seller arrangements in an established industry. When movie studios negotiate with theater operators to show new films, the costs to the studios of making the films are largely sunk. Similarly, the costs to the theaters of showing films are also sunk. Thus, both parties to the exchange have high bargaining power and are vulnerable to hold-up. Allows students to identify the implications for industry structure. In particular, the case highlights the recent trend toward multiplexes and small screen sizes. -
Donaldson, Lufkin & Jenrette, 1995 Abridged V. 1.3
This case explains the plan of the Equitable Companies to sell a 20 percent interest in Donaldson, Lufkin & Jenrette (DLJ) via an equity carve-out in an initial public offering (IPO), and presents students the task of pricing DLJ's shares in the IPO. The company approached the pricing task using the method of comparable multiples. The case gives ample information on valuation multiples of peer firms. A key point of assessment is to choose which industry segment DLJ competes in so that an appropriate multiple may be chosen. The case also describes the equity-underwriting process in detail. It presents a rich range of industry information, affording an opportunity to discuss forces of change in the investment-banking industry. The teaching note explains how the case may be used to explore the trade-off between maximizing the offering price and supporting the trading of shares in the aftermarket. This case is an abridgement of the A (F-1145) and B (F-1146) cases, which may be taught alone or together. Taught together, they would ordinarily require two class periods. The instructor may cover the general subject matter of the A and B cases by using this abridged version. -
ETrade Securities, Inc.
ETrade pioneered the electronic deep-discount brokerage business and experienced phenomenal growth by making extensive use of technology to achieve significant cost advantages over traditional firms. ETrade's strategy has been to pass these cost savings from automation on to its customers as it amortized its fixed costs over a greater number of accounts. By 1996, a flood of new competitors are establishing Internet sites and ETrade has been dethroned as the price leader. While some executives within ETrade believe they should continue to lower prices and go head-to-head with eBroker, others believe the company faces a larger challenge from Charles Schwab's entry into the market. Defending against Schwab would require focusing resources on enhancing its product/service offering, which might jeopardize ETrade's low-cost position. ETrade must decide where it can create a profitable and sustainable position along the price/quality (service) trade-off.