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  • dpms. - The Price of Earned Media

    In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth promotion and their social media presence to advertise their wares. She was excited about an article that was to appear in a local newspaper, but when the article was published, it contained several inaccuracies. She is deciding how she should handle the situation and how the options to confront or not confront the reporter will reflect on her fledgling company.
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  • Putien: The Road to the Unexplored

    Started in 2001, Putien, a full-service Chinese restaurant, has grown successfully in Singapore. By the end of 2011, it has nine restaurants in Singapore, one in Jakarta, Indonesia and one in Kuala Lumpur, Malaysia. Except for the one in Jakarta, which is a joint venture, all the other restaurants are fully owned by the company. From the beginning, Putien has differentiated itself from its competition by focusing on its unique cuisine, based on fresh and flavourful food from Fujian Province, China and by its creation of a home-like atmosphere with fine furnishings and tableware, elegant décor and a serving staff that is warm and sincere. The company keeps in touch with its customers through requesting feedback and answering queries on Facebook and Twitter. Now, the founder and chief executive officer is considering growth by expanding into international markets. With limited international experience, he needs to consider carefully where to go and how to enter these markets without jeopardizing the quality standards that have made Putien so successful.
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  • Entrepreneurial Leadership at Maritime Bus

    An entrepreneur in Atlantic Canada believes he has a five to six year window to capitalize on the growth of his newest venture, Maritime Bus, a passenger transportation and parcel delivery service, before his retirement. Having turned around a business that lost $12 million over the previous eight years in less than six months, he believes he has the opportunity to continue this success. However, he is unsure what strategies to follow to achieve growth: expand the parcel service, partner with other transportation operators to attract more riders, increase marketing efforts or move into Newfoundland and Labrador. He is also unsure about the value of the business and how he can smoothly and profitably transfer his ownership shares to his partner, one or more of his children or an external investor. Any decision needs to be made in consultation with his family.
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  • Pennar Industries: Share-Buyback Proposal

    As an engineering company operating in India’s steel sector, Pennar Industries boasts gross sales of INR 7.3 billion in financial Year 2009. Pennar had been on the brink of bankruptcy in the early 2000s, but, thanks to foreign investment, the company went on to experience a remarkable turnaround. In 2009, the board of directors at Pennar is considering a share buyback.<br><br>As the chief financial officer at Pennar Industries prepares the share-buyback proposal that is due to be presented to the board of directors for approval, he wonders whether a share buyback represents the right decision for the company and its shareholders. If so, what buyback price should he recommend to the board? And if not, what other investment options should the company consider instead?
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  • Asian Paints: Gaining Competitive Advantage Through Employee Engage-meant

    The national head of sales for consumer business for one of India’s largest paint companies was anxious and concerned about the plummeting levels of employee engagement at his company. He was also aware of an increasing number of complaints about employee’s attitudes and their approach towards both work and the organization from people in senior management. As a seasoned business manager, he knew that he needed to understand and address the gaps between the employee’s expectations and the needs of the organization.
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  • Yamato Transport: Part-time Employment of Housewives

    Yamato Transport Co., Ltd. innovatively used the field cast model of housewives as part-time employees to meet the increasing delivery demands of morning peak-load hours. The housewives provided Yamato with a cost-efficient source of human resources and the nimbleness to adjust its staff deployment to respond reliably and quickly to customers’ needs. A series of recruitment, training, and compensation and appraisal processes was designed for the field cast model.<br><br>The case outlines the challenges with the implementation of the field cast model and the decision facing Yamato’s managers of whether to expand it throughout the company’s Japanese operations. Yamato’s managers were largely satisfied with the progress of the field cast model; although field casts made up less than 2 per cent of the delivery manpower at Yamato, they played a crucial role in improving customer satisfaction levels and lowering parcel delivery costs. However, the implications of the expansion plan were multi-dimensional. At an operational level, the inconsistency in the field casts’ performance could be magnified as the number of field casts continued to increase over the coming months. As well, the sales drivers might struggle to cope with the additional responsibility to train and supervise field casts. More broadly, the sustainability of the field cast model was unknown because of Japan’s changing social structure. In addition, with the improvement of the global economy since 2010, the supply of part-time employees was threatened by competition from alternative employment opportunities.
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  • K M Trans Logistics: Workshop Operations

    Kundanmal Mukanmal Trans Logistics Pvt. Ltd. (KM) is a well-known road transportation company in Western India, operating out of its headquarters as a family business in Jaipur. It functions as a logistics provider for flatbed steel and finished automobiles (primarily four-wheeler passenger cars and light to medium cargo vehicles). The co-executive directors are grappling with large delays with the workshop repairs that are hurting the timely truck availability and causing immense customer dissatisfaction (with about 14 per cent of the trucks taking more than one day to complete their repair). The co-executive directors believe that staffing the workshop with the right number of labourers may address the issue of long repair delays — but is the issue just with the labour availability? Is the number of bays available for repair sufficient for the volume of truck repairs? What is causing the trucks to pile up at the workshop?
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  • Hyundai Securities: International Expansion

    Firms in Korea’s securities and brokerage industries have experienced fierce competition in the domestic market, which has led to international expansion being considered a popular strategic alternative. The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, envisions his company becoming the “pan-Asian market leader.” As a result, he is pursuing an international expansion strategy in Hong Kong and Singapore. However, given the popularity of international expansion in these areas, the markets are highly competitive. Has the CEO made an appropriate strategic decision?
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  • Customer Segmentation and Business Model Evolution at Unbounce

    In December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space. Unbounce got its start providing turnkey landing pages — web pages specific to current advertising campaigns — to the small and medium-sized enterprise market. Within 18 months, the company has achieved thought leadership in this space, has a list of paying customers and has built its support team from six to 25 people. The challenge is that since the entire company is focused on its core market segment, entering the enterprise user space means that different capabilities will have to be developed. Will developing the enterprise user market prevent the competition from invading this space or will it mean alienating and perhaps losing its current customers? What is the best plan for going forward?
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  • GMR Group: Leadership Challenges in Building a World-class Airport

    An infrastructure conglomerate is facing serious challenges following its construction of a world-class airport. The group's leader possesses unique managerial skills, coherent leadership and clear vision, but the airport must contend with an unstable political and economic environment, both nationally and internationally, as well as a number of delays and bureaucratic hurdles. As a result of these external factors, revenues have been much lower than expected, in spite of the overall success of the group's groundbreaking airport project. The company's leader knows that it will take stringent steps and corrective action to confront these issues effectively.
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  • 961 Beer: Launching a Lebanese Brewing Company

    961 Beer was founded in 2006 under political and economic adverse conditions in Lebanon. One of the first craft beer companies in the Middle East, it has developed from a home brewer into a hip Lebanese brand. To attract its target set of customers — highly educated, middle-class city-dwellers — the company has opened a pub in a popular entertainment area of Beirut where it offers free samples of its beers and encourages customers to taste and ask questions about the brewery process. It also addresses the needs of consumers with a strong interest in locally produced goods and caters to the local palate. However, the company faces competition from a long-entrenched brewery that has been bought by a major international beer conglomerate. Now, in February 2009, 961 Beer is selling beyond its capacity limits. The founder is confident about the business but has to decide on a strategy for the future. Should he consolidate or should he grow? What kind of strategy will allow the company to expand and to increase its customer base without compromising on quality and the values that make 961 Beer what it is?
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  • Readiness to Internationalize at Maynooth Natural Granite

    While internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned that his success could be short-lived, as Ontario had a saturated gardening market. As he explored new international opportunities he must decide whether he would be able to replicate his success in the new markets while balancing the responsibilities of his Canadian business interests and his family life.
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  • The Heat is ON

    In January 2014, the chief executive officer of AutoTherm, a small smart-thermostat design company located in Toronto, Canada, was considering the company’s future in light of the uncertainties and fast changing dynamics of the industry. As an incumbent and small engineering firm, AutoTherm’s plans to sell its first product, B133, through partnership with a large electronics company had not been quite successful. Given the dire state of the company’s financial resources, how can AutoTherm be rescued and go forward?
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  • Business Development Bank of Canada

    On January 28, 2009, the president and CEO of the Business Development Bank of Canada is considering the impact of the minister of finance’s announcement in his recent 2009 budget that the bank would offer a new financial product to help auto and heavy equipment dealers suffering through the global financial and economic crisis. A wholly owned Government of Canada Crown corporation, the bank’s mandate is to help create and develop Canadian businesses through financing, subordinate financing, venture capital and consulting services, with a focus on small and medium-sized enterprises. It is expected both to complement private-sector financial institutions and to earn a rate of return on common equity greater than or equal to the government’s average long-term cost of capital. Taken by surprise due to budget secrecy, the president has spent the last two days in conversations with his staff, senior government officials and his board chair. He needs a plan to quickly launch this new and completely unfamiliar line of business while navigating the complex governance and stakeholder environment that BDC faces.
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  • Eyes of Janus: Evaluating Learning and Development at Tata Motors

    Tata Motors, a leading automobile manufacturer in India, pro-actively responded to the changing competitive environment and redesigned its human capital strategy. As part of the new strategy, huge investments were made in revamping the learning and development function for Tata Motors employees. Multiple initiatives were launched to promote a learning culture, which also earned the company international recognition in the learning and development community. The challenge for Tata Motors is to evaluate the effectiveness of these initiatives in terms of their relative advantages and their ability to develop a learning culture in the organization. Effectively capturing and measuring these parameters is crucial for justifying future investments in learning and development.
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  • GREENoneTEC: Fierce Competition Under the Sun

    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -John Molson MBA Case Writing Competition</strong></p><br>GREENoneTEC, the global market leader in manufacturing flat plate solar thermal collectors, was facing new challenges: the potential market entry of Chinese low-cost competitors and a substitution threat from photovoltaics. The company’s founder and chief executive officer had developed GREENoneTEC from a garage start-up to the industry’s leading firm; however, GREENoneTEC’s research and development, production, quality, sales and distribution strategies, and diversification into other segments of the solar market would all have to be considered from new angles. How could GREENoneTEC create and maintain a sustainable competitive advantage in this changing and difficult environment?
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  • China Merchants Bank: Business Model Transformation

    The chairman and chief executive officer of China Merchants Bank (CMB) had led CMB through a decade of rapid development, implementing two transformations to save capital, develop culture and serve the financial needs of China’s new businesses and consumers. Notwithstanding successes, however, CMB’s capital constraint was biting and the stock market was punishing CMB’s shareholders. Slower domestic growth, an uncertain international economy and increased government regulation increased the challenge facing the chairman: to set CMB’s future strategy.<br><br> A <a href=http://www.youtube.com/watch?v=KwMdKTew4nE&feature=em-share_video_user>video is available for viewing online.
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  • Bandhan Microfinance: Is Transformation to Bank Status Required?

    Bandhan, the largest microfinance institution in India, has 13,000 staff members and 2,016 branches in 22 states and union territories, 5.2 million borrowers and loans outstanding of INR 57.04 billion. However, its overdependence on external sources of funds along with recent steps by the country’s banking regulator have started worrying Bandhan’s management, from a profitability and sustainability perspective. The banking licence policy declared by India’s central bank in February 2013 came as an opportunity for Bandhan to resolve the predicament it had met. The founder chairman and managing director is now trying to address the question of transforming Bandhan into a bank. Does the present business require any change? As a bank, the cost of funds for Bandhan would come down, as it would be able to raise funds by drawing deposits from clients. But is Bandhan ready to become a bank? How will it meet the various challenges in achieving business transformation?
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  • Robert Bosch Engineering India: Plotting a Growth Strategy

    The general manager of an engineering solutions department at Robert Bosch Engineering India, a subsidiary of a major German supplier of automotive components, must expand his department from captive to non-captive (i.e., non-Bosch) business and grow rapidly. He believes that non-linear growth is feasible if he leverages competencies and talent built over the years within his division. He faces complex strategy execution challenges, including challenges related to funding, sales and marketing and the existing captive-oriented culture, in shifting from a captive to non-captive mode of business for growth. The automotive ecosystem, within India and abroad, is rapidly changing with its focus on high technology and offers opportunities while also posing threats. At the same time, senior management’s expectations for the general manager are high. He must decide whether to focus more on the development of non-linear products/services or on captive jobs in order to meet his firm’s revenue goal. He could also adopt a hybrid approach.
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  • FedDev Ontario

    In August 2009, the newly appointed president of the Federal Development Agency for Southern Ontario, FedDev Ontario, is contemplating the task in front of him. The region’s manufacturing sector, especially the auto industry, had been hit hard by the global recession of 2008; for the first time in its history, Ontario was now a “have not” province, and the federal government was hoping that enthusiasm for this new regional development agency would not only result in the creation of more jobs but would lead to support for the Conservatives in the upcoming election. The new president knew he would need to gain the confidence of his minister and political staff while developing a three-month short-term plan to get up and running as well as a one-year longer term plan to grow the agency and develop its programs. Expectations of both program and political success were high; the new voyage on which he was embarking would be the riskiest of his career.
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